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Why Personal Growth Is The Cornerstone Of Business Success With Russ Perry, Design Pickle

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November 17, 2021

Why do successful entrepreneurs continue to focus on their personal growth even when they already seem to have it all?

Russ Perry, the founder and CEO of Design Pickle, joins A.J. to discuss your personal growth can accelerate business growth and help you make things happen. Russ went from an owner of a struggling brick and mortar business to the founder and CEO of the #1 flat-rate creative services platform. 

How’d he get there? Tune in to find out all about the tools, tips, and life hacks he used to get where he is today.  

About our guest:

Russ Perry is the Founder and CEO of one of the world’s most successful flat-rate creative services companies, Design Pickle. Under his leadership, Design Pickle has grown from 2 team members to over 700 globally, completing over 1 million creative requests.

On today’s episode:

  • Meet Russ Perry, Founder, and CEO at Design Pickle – 01:16
  • Where does Russ see himself on his entrepreneurial journey today? – 03:40
  • How focussing on personal growth helped Russ grow tremendously in his journey as an entrepreneur – 08:04
  • How the Wake Up Program in California helped Russ push himself out of the comfort zone – 12:33
  • The kind of balance you need for personal and business development (according to Russ) – 15:54
  • Why Ray Dalio’s principle of making a practical list of the things you want to achieve is essential in your personal and business growth – 19:33
  • How do reevaluating and resetting your goals help you to move forward? – 21:57
  • Why Russ thinks unified and holistic experiences are the next big thing in the business space – 27:23
  • What is the difference between the Shiny Object Syndrome and Value Continuity? – 31:08
  • How Russ defines his own success as an entrepreneur (and why choosing his challenges is a big part of it) – 34:51


Key Takeaways:

  • Involving yourself with the right business groups can give you a wider view of what’s possible in the world. Russ went from being chained to in-person meetings to a business in the online space.
  • To map out where you want to go next, ask yourself what you need to do to get there and be willing to course-correct if you’ve gotten off of the path. 
  • By leveling up your own personal skills, you can build a better business and be of more value to others. 
  • The key to setting your future state is working on your present state. A good way to do this is to make a list of the real things you want and then determine who you need to work on becoming today to set yourself up for what you want. 
  • Dedicating yourself to the process of self-improvement not only benefits you, but also your business, and the other people in your life. 

How do your personal skills create value in business?

[11:43] – “The more that I am able to level up my own personal skills the better that I can build a business and build value to others which is really what a business is all about.” [9:00]

What is the one skill that you value most in your business? Share with us what personal skills helped you grow your business and follow Beyond 8 Figures on social media – we share a ton of helpful content there!

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