$13M in Annual Revenue – Steven Sashen, Xero Shoes 

Steven Sashen Runs Xero Shoes for $13M 


Best Advice I Ever Received: From a friend who started and sold 2 shoe companies: If someone offers you a check, TAKE IT!  


Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business:  Get a government job with a pension instead  


In this episode, Steve, Mary, Richard, and Steven discuss:  

  • Barefoot running and how it led to the creation of the model 
  • Pride of ensuring great customer service   
  • To ensure success for businesses, 90% is luck and the other 10% is luck 
  • CEO role versus Founder role and their experience with the business

Key Takeaways:  

  • From a friend who started and sold 2 shoe companies: If someone offers you a check, TAKE IT!  
  • Key to doing equity crowd funding raise is having a crowd of raving fans 
  • Followed the feedback of the customers  
  • Looking for a partner instead of looking for someone to exploit them 


“Since we are trying to change the world, we want to do the right thing for the brand and the product” — Steven Sashen 


About Steven Sashen:  

Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand up comic and award-winning screenwriter, and a competitive sprinter — one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating “a MOVEMENT movement” which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O’Leary.  


Connect with Steven Sashen:  

Twitter:   https://twitter.com/xeroshoes 

Facebook:   https://facebook.com/xeroshoes 

Website:   https://xeroshoes.com  

Email:   steven@xeroshoes.com  

Show: www.jointhemovementmovement.com  

Youtube: https://youtube.com/xeroshoes 

Instagram: https://instagram.com/xeroshoes 


Connect with Steve Olsher:  




Facebook: https://www.facebook.com/Beyond8Figures  

Instagram: https://www.instagram.com/mr._bold/  


Pinterest: https://www.pinterest.com/steveolsher/  

Google Plus: https://plus.google.com/u/1/+SteveOlsher  


Podcast Reviews

  • Awesome!
    by wmoore07 from United States

    Steve does an amazing job of extracting the best of the best out of his guests allowing me as the listener to take the insights and put them into actionable items in my own life. I particularly enjoyed the episode on 6/10/20 with Will Moore of Moore Momentum. Keep it up!