$20M+ in Annual Revenue – Steve Gray, Primal Labs

Steve Gray on Beyond 8 Figures PodcastSteve Gray Runs Primal Labs for $20+M Annually


Best Advice I Ever Received: Be the board.


Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business: Get good at marketing/sales & Read Ready, Fire, Aim


In this episode, Steve, Mary, Richard, and Steve discuss:

  • The role Primal Labs takes in addressing the health concerns of baby boomers.
  • The starting days of Primal Labs in 2012 and its pivot point.
  • The recurring revenue model and how it is working for Primal Labs.
  • How the changing landscape in society affects marketing and advertising.


Key Takeaways:

  • Be the board.
  • Learn what you can and get better at your craft from every project you do.
  • Hindsight is 20/20 – pivot from where you are when you realize it is not what is working.
  • When selling, it’s not just about value, it’s also about vision and where you see your company going.


“I want to sleep at night. I want to know that the marketing I do, the products I make, and what we provide as a company are good for the consumer, they’re good products, and they give a result.” — Steve Gray


About Steve Gray:

  • 42, married for 20 years, with two kids. 15, & 13. Live in Allen Tx.
  • Went to UT Austin and dropped out in ’97 to work as 5th employee for Cybercorp, a day trading software firm. 3 years later we were bought by Schwab for $488M.
  • https://www.bizjournals.com/austin/stories/2000/01/31/daily11.html
  • Went back to school to finish my degree. 5-month study abroad in Europe. Hit 13 countries and 40+ cities.
  • Broke by 27 (2004). Had to go back and work for my dad.
  • Full time marketing online in 2007.
  • Started Primal in 2012. Crazy growth. $600K – 12, $3.5M – 13, $5.5M -14, $11M – 15, $33M – 16, $30M – 17, $20M – 18.


Connect with Steve Gray:

Website: PrimalLabs.com
Email: Steve@PrimalHealthLP.com

Connect with Steve Olsher:

Website:  http://Beyond8Figures.com
Twitter:  https://twitter.com/beyond8figures
LinkedIn:  https://www.linkedin.com/in/steveolsher
Facebook: https://www.facebook.com/Beyond8Figures
Instagram: https://www.instagram.com/mr._bold/
YouTube: https://www.youtube.com/user/whatisyourwhat
Pinterest: https://www.pinterest.com/steveolsher/
Google Plus: https://plus.google.com/u/1/+SteveOlsher
Email: feedback@beyond8figures.com

Podcast Reviews

  • Awesome!
    by wmoore07 from United States

    Steve does an amazing job of extracting the best of the best out of his guests allowing me as the listener to take the insights and put them into actionable items in my own life. I particularly enjoyed the episode on 6/10/20 with Will Moore of Moore Momentum. Keep it up!