Brett Gilliland, Founder and CEO of Elite Entrepreneurs, sits with A.J. Lawrence to discuss how to grow your business when you’ve reached a point of saturation with it. They talk about giving up control of business operations, sharing responsibilities, and optimizing hiring strategies to achieve the end goal or vision.

Listen to this episode to learn the mindset, skills, and tools to grow your business to the next level.

About Brett Gilliland:

Brett Gilliland is the Founder and CEO of Elite Entrepreneurs, a company specializing in giving 7-figure business owners the knowledge, processes, and tools to grow even further. He’s an expert in organization development, leadership, and strategy and has spent 10 years of his career helping Infusionsoft grow from $7M in revenue to over $100M.

Why defining your purpose could be a key step to business success?

Having a clear sense of your purpose can have unique advantages and help grow your business and succeed in many ways.

Firstly, when a business has a clearly defined purpose, employees are inspired to think creatively and explore new ideas that are in line with the greater impact they want to achieve.

Additionally, it fosters the development of a genuine brand identity by going beyond the technical specifications of a product to create a strong emotional connection with consumers. This authenticity attracts not only loyal customers but also top talent who seek to work for companies that share their values.

A well-defined purpose also improves organizational decision-making by directing plans and actions toward a single objective.

By incorporating ethical practices and taking into account social, ethical, and environmental considerations, purpose-driven companies tend to be more resilient and sustainable over the long term. These unique reasons collectively contribute to business success by creating a deeper sense of purpose, attracting stakeholders, and positioning your organization as a force for positive change.