Ask: The Counterintuitive Online Formula by Ryan Levesque (Book Review)

Discover the eye-opening strategy in Ryan Levesque’s book, Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy. Here, Ryan spills the beans using a unique method that flips the script on traditional thinking. It’s not just another book. It’s a roadmap for entrepreneurs, showing you a fresh way to understand and meet your customers’ real needs. Brace yourself to shake up your approach to consumer behavior and watch your online business soar with the book Ask.

Who is Ryan Levesque?

Ryan Levesque is the dynamic force behind The ASK Method Company, and a trailblazing entrepreneur recognized as the Inc. 500 CEO. Renowned as the #1 national best-selling author of Ask: The Counterintuitive Online Formula, a book honored by Inc. as the #1 Marketing Book of the Year, Ryan’s expertise has impacted the business landscape.

His work and insights have been featured in prestigious publications such as the Wall Street Journal, USA Today, Forbes, and Entrepreneur. His email newsletter has over 250,000 subscribers, and they receive business advice from an industry leader.

As a co-founder and investor in bucket.io, a leading marketing funnel software for entrepreneurs, Ryan continues to shape the digital marketing landscape. His latest book, Choose, guides readers through the crucial decision-making process of starting a business, helping them sidestep the biggest mistake. Under Ryan Levesque’s guidance, entrepreneurship transforms into a well-guided path to success.

What makes “Ask” worth your read?

In his groundbreaking book Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy, Ryan Levesque presents a revolutionary approach to understanding and meeting the desires of your customers. He shares how to uncover precisely what your customers want and the language to communicate with them effectively.

In the book’s first part, Ryan introduces the Ask Method as a system employing intentionally designed questions through surveys. Recognizing the challenge of directly asking people what they want, Ryan guides entrepreneurs on a counterintuitive journey to reveal customer preferences. He also shared his personal journey, providing context for the development of the Ask Methodology.

The second part delves into the core of the Ask Methodology, detailing the four different surveys that comprise it. Ryan explains each survey, guides readers through the setup process, and offers insights on result analysis. This section provides valuable tools so entrepreneurs can implement the Ask Methodology.

Understanding the surveys is just the beginning. Ryan tackles through the entire setup process. From crafting landing pages to designing compelling emails, he offers a step-by-step guide to ensure entrepreneurs can seamlessly integrate the Ask Methodology into their business strategies.

To reinforce the effectiveness of the Ask Methodology, Ryan concludes the book with three compelling case studies. These real-world examples showcase how other entrepreneurs have applied the Ask Methodology and its transformative impact on their businesses.

Ask challenges the conventional approach to customer surveys. It reveals that the Ask Formula has propelled businesses across 23 different industries to unprecedented success. Ryan’s blueprint, featured in CNBC, Yahoo Finance, and more, offers a clear and detailed path for entrepreneurs to implement the Ask Formula in their ventures.

Final Thoughts

For entrepreneurs who want to scale their businesses, Ask: The Counterintuitive Online Formula by Ryan Levesque is a great resource. It challenges your perspective on consumer behavior and provides actionable strategies to uncover and fulfill your customers’ true desires. Whether you’re an aspiring online entrepreneur or an established business owner, Ask will reshape how you think about customer surveys.

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