Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains by Matt Johnson and Prince Ghuman (Book Review)

Dive into the intriguing part of marketing with Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains by Matt Johnson and Prince Ghuman. This book uncovers how marketing influences our thoughts and actions without us even realizing it. Through engaging stories, Johnson and Ghuman show how brands shape what we like and how we decide.

For entrepreneurs curious about why people buy things, Blindsight is essential. Learn how marketing works and connect better with customers. Challenge your ideas, rethink your habits, and take control of your choices with this eye-opening book.

Begin your journey of discovery with Blindsight. Unlock the secrets of consumer behavior and enhance your approach to branding and marketing.

Who Are Matt Johnson and Prince Ghuman?

Dr. Matt Johnson is a speaker, writer, and researcher focused on psychology and branding. He earned a Ph.D. in Cognitive Psychology from Princeton University. Matt’s bestselling book, Blindsight, explores how marketing affects our brains. He’s also authored Branding That Means Business.

In 2023, Matt was recognized as a top business thinker by Thinkers50 Radar. He contributes to publications like Psychology Today and Forbes, sharing insights on business and psychology. Matt helps brands use neuroscience to connect with customers better. He consults for Nike and teaches at Hult International Business School and Harvard University.

Based in Boston, Matt is known for his teaching excellence and works with marketers through workshops and online courses. He has lived and worked in various cities worldwide, bringing a global perspective to his work.

Prince Ghuman is a Professor of Neuromarketing at Hult International Business School. He also directs consumer marketing in the U.S. and B2B marketing globally for OFX. With Matt Johnson, Prince co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book exploring how our brains respond to brands.

Prince and Matt emphasize transparent and ethical advertising to build trust with customers. They advocate for creating memorable experiences to foster loyalty and long-lasting brands.

Prince and Matt’s insights will reshape your understanding of consumer psychology and marketing ethics, offering important lessons for businesses wanting to succeed in today’s market.

Why should “Blindsight” be on your reading list?

In Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, neuroscientist Matt Johnson and marketer Prince Ghuman team up to reveal the intricate and often unseen influence that marketing exerts on our brains and behavior. This eye-opening book sheds light on the fascinating relationship between our minds and the brands surrounding us.

Johnson and Ghuman explore how marketing tactics tap into various aspects of our mental processes, from the neuroscience of pleasure and pain to the interplay of emotion and logic. They dive into intriguing topics such as fear and safety, attention and addiction, and how these psychological triggers shape our consumer decisions.

Have you ever wondered why watch ads always show the time as 10:10 or why fast-food logos use red and yellow? Blindsight explains these subtle yet powerful strategies that marketers employ to influence consumer behavior without us even realizing it. The authors reveal how brands shape our perceptions and preferences through engaging stories and real-world examples.

In a world where brands seem to know us better than we know ourselves, Blindsight empowers readers to understand and navigate this complex landscape. By uncovering the neuroscience behind marketing tactics, the book equips entrepreneurs and business owners with valuable insights to enhance their strategies and connect with consumers more effectively.

Beyond branding, Blindsight challenges readers to reconsider their psychology and consumer behaviors. The book offers a deeper understanding of how our brains respond to messaging and stimuli by peeling back the layers of marketing techniques. This newfound awareness enables individuals to make informed choices and consume on their own terms.

For entrepreneurs looking for a deeper understanding of consumer behavior and brand influence, Blindsight is a must-read. It combines scientific rigor with practical insights, offering a fresh perspective on marketing strategies and their impact on our subconscious minds. After reading this book, you’ll never look at advertising—or yourself—the same way again.

Blindsight is not just a book about branding; it’s a journey into the hidden forces that shape our choices and perceptions in the marketplace. Matt Johnson and Prince Ghuman’s collaboration explains the intersection of neuroscience and marketing, providing valuable knowledge for anyone navigating the world of business and consumerism.

Final Thoughts

In Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, Matt Johnson and Prince Ghuman reveal how marketing affects our minds and behavior. They explain how marketing taps into our mental processes, shaping our emotions, attention, and decisions without us realizing it.

Through real-world examples, the authors show how brands shape our preferences and influence our choices. Blindsight empowers readers to understand and navigate marketing’s influence, offering insights for entrepreneurs to connect authentically with consumers.

This book challenges us to rethink our psychology and consumer habits, helping us make informed choices and take control of how we consume. For entrepreneurs seeking to understand consumer behavior, Blindsight offers essential insights into marketing’s impact on our brains and choices.

Take control of your consumer decisions. With Blindsight, discover the hidden dynamics of marketing and transform your approach to branding and consumer behavior.