Who is Lisa Earle McLeod and Elizabeth Lotardo?
Lisa Earle McLeod is a best-selling author, consultant, keynote speaker, and executive coach known for creating the Noble PurposeⓇ business philosophy. She helps leaders and organizations boost both purpose and financial performance. A prolific writer, Lisa has authored five books across genres, including the bestseller Selling with Noble Purpose. She has spoken in over 50 countries and led virtual programs for up to 15,000 people. Her LinkedIn Learning content has reached over 2 million professionals, and she has coached senior leaders at firms like Hilton and LinkedIn. Lisa regularly contributes to Harvard Business Review, and her work has been featured in Fortune, The New York Times, and The Washington Post.
Elizabeth Lotardo is a consultant and co-author who joined McLeod & More in 2015, bringing experience from successful roles in advertising and marketing. She helps clients, including Salesforce, DraftKings, Hilton, and Berkshire Hathaway organizations, translate executive strategies into training and leadership processes that foster purpose-driven work environments. Co-author of Selling with Noble Purpose (2nd edition), Elizabeth also writes for Harvard Business Review. She holds a degree in Advertising from Boston University and a Master’s in Industrial & Organizational Psychology, and her LinkedIn Learning courses focus on finding purpose at work and self-leadership.
Why Consider Reading “Selling with Noble Purpose”?
For business owners, the balance between profitability and purpose often feels tricky. Should they focus on growth and numbers or stick to making a positive impact? Selling With Noble Purpose by Lisa Earle McLeod tackles this dilemma head-on, proving that it’s possible to make money while making a difference—but that doing so is the key to thriving in business.
In the 2nd edition of this book, McLeod and Lotardo provide a fresh take on sales leadership with a focus on purpose. They dive into the concept of a Noble Sales Purpose (NSP)—the idea that salespeople and organizations that prioritize how their product or service can help customers will outperform those who focus solely on numbers, quotas, or internal targets.
By sharing real-world data, compelling stories, and psychological research, McLeod challenges the traditional sales mentality and encourages entrepreneurs to lead with purpose, not profit. This mindset shift, as the book demonstrates, can lead to happier teams and better sales results. And who doesn’t want both?
If you’re a business owner or entrepreneur, Selling With Noble Purpose provides a roadmap for infusing your sales strategy with meaning and intention. The authors highlight key lessons such as overcoming competition, customer engagement, and sustainability through purpose.
McLeod’s insights on leadership are beneficial for entrepreneurs who lead sales teams. One key takeaway is how leaders, even with good intentions, can unknowingly undermine their team’s purpose and differentiation by focusing too much on short-term goals. The book offers practical advice on maintaining purpose-driven momentum, even in tough times, and creating a team of “True Believers” motivated by something more significant than just hitting targets.
If you’re a business owner looking to redefine your sales strategy, Selling With Noble Purpose is the book you didn’t know you needed.
Final Thoughts
Selling With Noble Purpose by Lisa Earle McLeod and Elizabeth Lotardo shows that businesses don’t have to choose between making money and making a difference. You can do both, and it’s the key to long-term success. By focusing on how your product or service helps customers, you’ll grow your sales and create more engaged and motivated teams.
This book is a helpful guide for business owners and leaders who want to add more meaning to their sales strategy. It gives easy-to-follow advice on staying focused on purpose, even during tough times, and building a team that cares about more than just hitting targets.
Selling With Noble Purpose proves that purpose-driven businesses are the way forward. Entrepreneurs who embrace this approach will not only succeed financially but also feel proud of the work they do.
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