Who are Craig Rowland and J.M. Lawson?
Craig Rowland is the co-author of the 2012 edition of The Permanent Portfolio. In addition to his work as an author, Craig serves as an administrator of the Permanent Portfolio Discussion Forum and is a former blogger at Crawling Road.
Craig is a seasoned software entrepreneur with a track record of multiple successful start-ups. His previous company, which produced a real-time network attack response and analysis system, was sold to Cisco Systems, Inc. Craig’s diverse career includes working for the Chief of Naval Operations at the U.S. Pentagon, contributing to a start-up founded by members of the Air Force Information Warfare Squadron (also acquired by Cisco), and serving as an early-stage consultant to TippingPoint Technologies, which was later acquired by 3Com Corporation.
J.M. Lawson is a distinguished financial professional and author. He co-authored The Permanent Portfolio. Based in Dallas, Texas, J.M. Lawson is an attorney specializing in retirement plan design, administration, and compliance. He also offers consulting services in retirement plan investment selection, asset management, and related areas. His interest in the Permanent Portfolio was sparked by a quest to find a secure and straightforward investment strategy to manage retirement savings better.
Why Should You Consider Reading The Permanent Portfolio?
For entrepreneurs, dealing with investments can be overwhelming. The Permanent Portfolio: Harry Browne’s Long-Term Investment Strategy by Craig Rowland and J.M. Lawson makes things clearer in today’s uncertain financial world.
Market uncertainty is a natural part of the financial world. Instead of trying to get rid of it, Rowland and Lawson suggest embracing it with the Permanent Portfolio strategy. Based on Harry Browne’s wisdom, this strategy has worked well for over 30 years. For business owners dealing with unpredictable markets, this book provides a reliable and well-organized investment plan.
The Permanent Portfolio is built around a simple yet powerful concept: diversify across different asset classes to ensure stability and growth in any economic climate. The book details a straightforward four-asset approach using Exchange Traded Funds (ETFs), which includes:
- Stocks: For growth during prosperity.
- Bonds: To profit from deflation.
- Gold: As a hedge against inflation.
- Cash: To provide safety during recessions.
For those wanting to improve their investment strategy, the authors also discuss more advanced methods. This includes using Swiss bank storage for some assets, adding geographic and political diversity. Their step-by-step advice, based on personal experience, makes even complex strategies easy to understand and use.
One great feature of this book is how Rowland and Lawson update Harry Browne’s original ideas to fit today’s financial world. They offer practical tips on using the Permanent Portfolio in modern investing, keeping the strategy useful in a fast-changing world.
The Permanent Portfolio is a must-read for any entrepreneur serious about building a strong investment portfolio. By embracing market uncertainty and diversifying across different assets, readers can protect and grow their wealth in any economic situation. This book is a valuable tool for anyone aiming for financial stability and success in their business journey.
Final Thoughts
The Permanent Portfolio: Harry Browne’s Long-Term Investment Strategy by Craig Rowland and J.M. Lawson provides an effective way for entrepreneurs to handle today’s unpredictable financial world. The book explains a simple, four-asset strategy using Exchange Traded Funds (ETFs): Stocks, Bonds, Gold, and Cash.
This strategy has worked well for over 30 years and is excellent for those who want reliable returns without complicated setups. The authors also cover advanced methods, like storing assets in Swiss banks for extra diversity, and update Harry Browne’s original ideas to match today’s market.
Rowland and Lawson simplify complex concepts, making it easy for new and experienced investors to understand and use their advice. By accepting market uncertainty and spreading investments across different assets, readers can safeguard and grow their wealth in any economic situation.
The Permanent Portfolio is an essential reading for any entrepreneur who wants to build a strong investment portfolio and achieve financial stability and success.
Affiliate Disclaimer: Some links on this page are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote books we believe will benefit your entrepreneurial journey.
