Choose: The Single Most Important Decision Before Starting Your Business by Ryan Levesque (Book Review)

Do you want to start your own business but are scared of making mistakes? Ryan Levesque’s book Choose is here for you! It’s about helping aspiring entrepreneurs (like you) take that first step with confidence. It offers a step-by-step blueprint to reduce the risks of failure and financial loss. It also shows how people have successfully launched their businesses. If you’re ready to turn your dreams into reality, add Choose to your reading list. 

Who is Ryan Levesque?

Ryan Levesque is an established entrepreneur, an author, and the CEO of The ASK Method Company. His first book, “Ask,” was recognized by Inc. Magazine as their #1 Marketing Book of the Year. At the same time, Entrepreneur Magazine ranked it as their #2 Must-Read Book. His other book, Choose, helps readers avoid making the biggest mistake when starting a business and guides them through answering an important question. And that’s “What type of business should you start?”

Ryan has played a pivotal role as the CEO of The ASK Method Company, which is recognized as one of the fastest-growing companies in America. The company secured a position on the prestigious Inc. 500 List in 2017 at #462. Its impressive growth continued, earning the #7 Fastest Growing Company title in Austin, Texas. This achievement reflects Ryan Leveque’s leadership and strategic vision.

Ryan is also the CEO and co-founder of bucket.io. It’s a leading marketing funnel software. Entrepreneurs use this innovative tool worldwide to create interactive quizzes, assessments, and surveys. These strategies help segment audiences into specific categories, allowing businesses to create personalized buying experiences online.

Ryan Levesque’s expertise in marketing and entrepreneurship, coupled with his achievements, establishes him as a thought leader and influencer in the business industry. 

What Can You Learn From Ryan’s Book, Choose?

Ryan Levesque, an Inc. 500 CEO and seasoned entrepreneur, reveals the secrets to successfully starting a business in his second book, Choose. This resource is tailor-made for aspiring entrepreneurs and offers a refreshing perspective on the crucial decision-making process in creating a thriving business.

In a saturated market of startup advice, Ryan distinguishes himself by challenging conventional norms. He advocates for a mindset shift, urging a focus on ‘who’ to serve rather than ‘what’ to sell or build—an unconventional approach addressing a common early-stage entrepreneurship pitfall.

Ryan emphasizes that selecting your target audience (“who”) is crucial for a successful business. The book guides readers through a meticulously tested, step-by-step process refined over a decade of research, minimizing upfront risks and paving the way for sustainable growth.

Despite entrepreneurship complexities, Ryan maintains a friendly, conversational tone in the book, catering to those feeling overwhelmed by the startup journey. The author distills a decade’s experience into an accessible format, offering practical advice for readers looking for guidance.

Choose doesn’t just present theories; it includes inspiring stories of ordinary people using the book’s principles to start businesses. These real-life examples add a personal touch, making the process more relatable.

For dreamers held back by fear or uncertainty, Ryan’s approach in this book is a game-changer. It clarifies the type of business to start and instills the confidence needed for that critical first step.

Beyond typical business startup guides, Choose offers practical advice, empowering stories, and a decade of entrepreneurial expertise—a valuable tool for aspiring entrepreneurs wanting direction in their business endeavors. 

Final Thoughts

Remember, starting a business doesn’t have to be confusing. With Ryan Levesque’s book Choose, you have a helpful resource. Ryan’s simple yet powerful advice—focusing on ‘who’ you want to help rather than just ‘what’ to sell- is a game-changer.

The book’s step-by-step guide, built on Ryan’s years of experience, makes it easy for aspiring entrepreneurs. If you’ve ever dreamed of being your own boss but felt unsure, reading Choose can help you decide. And be inspired by real stories of people who took the leap successfully.

Ready to start your business? Take the first step, grab your copy of Choose today, and turn that dream into action!

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