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From Impossible to Inevitable by Aaron Ross and Jason Lemkin (Book Review)

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple your revenue in the next three years, would you know how to do it? Doubling, tripling, or even growing your business ten times larger isn’t about magic, privilege, luck, or working harder. There’s a proven template that the world’s fastest-growing companies follow to achieve and sustain rapid growth. In From Impossible to Inevitable, Aaron Ross and Jason Lemkin reveal this blueprint, guiding you on a clear path to breaking your revenue records and achieving unprecedented success.

Key Takeaways for Entrepreneurs

  • Pinpoint Why You Aren’t Growing Faster: The authors help you diagnose the reasons behind your stagnant growth and offer actionable solutions.
  • Understand What It Takes to Get to Hyper-Growth: They demystify the concept of hyper-growth, breaking it down into achievable steps.
  • Nail a Niche: Often cited as the #1 missing growth ingredient, nailing your niche is crucial, and Ross and Lemkin explain how to do it effectively.
  • Building a Scalable Sales Team: Every revenue leader needs to understand the importance of a scalable sales team, and this book provides the blueprint.

Who are Aaron Ross and Jason Lemkin?

Aaron Ross is an expert in business growth and sales strategies. As the Co-Founder and CEO of Predictable Revenue Inc., he helps businesses build effective sales programs that ensure steady growth and future success.

Aaron is a popular speaker known for his advice on getting out of sales slumps and future-proofing business strategies. His work with Predictable Revenue, supports companies at all stages, helping them achieve reliable and secure sales growth.

Previously, Aaron was an Entrepreneur-in-Residence at Alloy Ventures, a prominent venture capital firm, and the CEO of LeaseExchange, an online equipment leasing marketplace. He graduated from Stanford University, completed an Ironman triathlon, and attended the Boulder Outdoor Survival School.

Aaron Ross is dedicated to helping businesses grow predictably and sustainably.

Jason Lemkin is a seasoned tech entrepreneur and venture capitalist renowned for his expertise in the SaaS industry. He is the founder and CEO of SaaStr, the largest community for SaaS entrepreneurs in the world. Jason has invested in SaaS companies with a collective worth exceeding $1.5 billion.

As the former CEO of EchoSign, Jason successfully grew the company from $0 to over $100 million in revenues, culminating in its acquisition by Adobe. His leadership and vision have made significant impacts on the SaaS landscape.

Jason is married with two kids, maintains a daily running routine, and has a deep love for all things Hawaii. His dedication to both his professional and personal life makes him a prominent and inspiring figure in the tech community.

How Can “From Impossible to Inevitable” Transform Your Business?

Entrepreneurs gather around! If you’ve ever wondered how to break through your growth barriers and achieve the hyper-growth you see in companies like Hubspot and Salesforce.com, From Impossible to Inevitable by Aaron Ross and Jason Lemkin is your guide. This book is a playbook for transforming your business from struggling to soaring.

From Impossible to Inevitable has been dubbed Silicon Valley’s “growth bible” for good reason. It makes it clear how to get to hyper-growth and outlines the work needed to get there. Aaron Ross and Jason Lemkin don’t offer magic solutions, but they provide a template that the world’s fastest-growing companies follow to achieve and sustain much faster growth.

If you’re frustrated because your business isn’t growing as quickly as you’d like while others seem to be crushing their goals, this book speaks directly to you. Ross and Lemkin tackle the common question: Why are you struggling to grow when others are soaring? The authors argue that doubling, tripling, or even growing your business ten times larger isn’t about luck, privilege, or working harder. Instead, it’s about following a proven template.

The book details the hyper-growth strategies of companies like Hubspot, Salesforce (the fastest-growing multibillion-dollar software company), and EchoSign (now Adobe Document Services, which skyrocketed from $0 to $144 million in seven years). These stories are not just inspirational. They are examples of what you can achieve by following the right growth strategies.

Ross and Lemkin’s writing style is friendly and conversational, making complex concepts accessible and actionable. They offer lessons that are easy to understand and, more importantly, easy to implement. You’ll refer to this book repeatedly as you navigate the journey to hyper-growth.

For entrepreneurs, From Impossible to Inevitable is a must-read. It provides a clear roadmap to achieving the kind of growth you’ve always dreamed of. Whether your business is valued at $1 billion or $100,000, the insights and strategies in this book can help you break your revenue records and surpass growth plateaus. Now is the time to get off the revenue rollercoaster and start your journey to inevitable success.

Final Thoughts

If you’re looking for hyper-growth like Hubspot and Salesforce, From Impossible to Inevitable by Aaron Ross and Jason Lemkin is your essential resource. This book offers a clear path to rapid growth without relying on luck or privilege. Learn practical strategies to diagnose slow growth, understand hyper-growth steps, nail your niche, and build a scalable sales team. With its straightforward advice and inspiring success stories, this book is your roadmap to breaking revenue records and achieving inevitable success. Grab your copy now and transform your business!