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Join or Die: Digital Advertising in the Age of Automation by Patrick Gilbert (Book Review)

Navigating digital advertising as a business owner can be challenging. In Patrick Gilbert’s book Join or Die: Digital Advertising in the Age of Automation, you’ll find solutions to common marketing problems like ineffective campaigns and wasted ad spending. Learn how to use automation on platforms like Google Ads and Facebook Ads to boost your marketing. Get ahead in the digital era—get your copy today and transform your advertising strategy!

Who is Patrick Gilbert?

Patrick Gilbert hails from Long Island, NY, where his passion for marketing and economics first took root. He pursued his studies at Pennsylvania State University, earning a solid foundation in marketing principles and economic strategies.

Patrick serves as the Executive Director at AdVenture Media Group, a leading agency specializing in digital advertising. His expertise in automation within the advertising landscape has garnered international recognition. Google, acknowledging his exceptional insights, invited Patrick to deliver presentations at prestigious conferences in NYC, London, and Dublin.

Patrick’s contributions to the field have earned him accolades and recognition. Goodfirms.co named him a Top 10 Thought Leader for PPC Machine Learning, highlighting his pioneering work leveraging machine learning for pay-per-click advertising. Additionally, PPC Hero recognized Patrick as one of the Top 50 Most Influential PPC Experts of 2020, solidifying his status as a leader in the digital marketing arena.

Beyond his professional achievements, Patrick has a hopeful dream: that one day, the Buffalo Bills will win the Super Bowl. Until then, he remains committed to his work. That also includes guiding marketers and entrepreneurs navigate digital advertising and automation, all while staying loyal to his favorite football team.

Why should you consider reading “Join or Die”?

For business owners dealing with digital advertising, Patrick Gilbert’s book Join or Die: Digital Advertising in the Age of Automation is a must-read. Packed with insights from a top PPC thought leader, this book provides a complete guide to using automation effectively on platforms like Google Ads, Facebook Ads, and others.

Gilbert dives deep into how machine learning works in these advertising platforms, giving tips and strategies that can be immediately applied to improve campaign performance. From understanding Google Ads’ ecosystem to mastering smart bidding options and advanced conversion tracking, each chapter equips readers with actionable knowledge.

What makes Join or Die special is its blend of theory and real-life examples. Gilbert openly shares about both successful strategies and costly failures, providing valuable lessons from AdVenture Media’s experiences. Entrepreneurs will appreciate the 24 chapters of case studies and machine learning concepts that transform how campaigns are strategized.

This book isn’t just about implementing automation. It’s a blueprint for leading marketing teams in the automation era. Gilbert’s insights challenge traditional views and prepare entrepreneurs to adapt and thrive in a fast-changing industry. Readers will feel more confident and motivated to use automation as a strategic advantage.

Join or Die received praise from industry experts like Larry Kim, Brad Geddes, and Frederick Vallaeys. Their endorsements emphasize the value of Gilbert’s ideas, making this book a great resource for any marketer who wants to stay ahead in digital advertising.

Join or Die: Digital Advertising in the Age of Automation is a digital advertising masterclass for business owners. Patrick Gilbert’s expertise shines through, making complex automation principles accessible. Whether new to digital advertising or looking to optimize your existing strategies, this book will guide you in navigating the automation revolution.

Final Thoughts

Join or Die: Digital Advertising in the Age of Automation by Patrick Gilbert is essential for business owners navigating digital advertising. Gilbert simplifies machine learning concepts and offers tips for improving campaign performance on platforms like Google Ads and Facebook Ads. The book combines theory with real-world examples, sharing successful strategies and lessons from failures. It’s a blueprint for leading marketing teams in the automation era, empowering entrepreneurs to adapt to a changing industry. Join or Die is a must-read for anyone looking to master the automation revolution in digital advertising.