Marketing That Matters by Chip Conley (Book Review)

Are you struggling to make your marketing effective? Marketing That Matters by Chip Conley is here to help! Whether you’re starting a new business, leading a company, or working for a big corporation, this book is for you! It’s filled with true-to-life stories from successful companies like Patagonia and Clif Bar. Learn how to define your company’s mission and reach your customers creatively in a way that matches your values. With ten easy steps, you’ll discover new marketing tricks to solve problems, like how to get more customers and make a difference in the world. If you’re ready to make your marketing work and change the world, Marketing That Matters is the book you need!

Who is Chip Conley?

Chip Conley is a serial entrepreneur and acclaimed author renowned for his transformative impact on the business and hospitality sectors. As the founder of Joie de Vivre Hospitality or JDV Hotels, Chip started by changing a simple motel into one of America’s best boutique hotel brands.

Chip later joined Airbnb, serving as the Head of Global Hospitality and Strategy. His strategic leadership was pivotal in Airbnb’s evolution into the world’s most valuable hospitality brand. 

Inspired by his role as a “modern elder” at Airbnb, Chip co-founded the Modern Elder Academy in 2018, the first of its kind ‘midlife wisdom school.’ Committed to reshaping perceptions of aging, MEA empowers individuals to navigate midlife transitions with purpose and insight.

Beyond his entrepreneurial ventures, Chip is an accomplished author with a collection of impactful books to his credit, including “Emotional Equations,” “Peak,” “The Rebel Rules,” “Wisdom at Work,” “Learning to Love Midlife,” and “Marketing That Matters.”

Chip Conley continues to shape the landscape of hospitality, leadership, and personal development through his diverse ventures and teachings. He inspires entrepreneurs to embrace their uniqueness and thrive in today’s dynamic business environment.

Why Should You Dive Into “Marketing That Matters”?

Looking to take your business to the next level while positively impacting the world? Look no further than Marketing That Matters: 10 Practices to Profit Your Business and Change the World. This book is packed with actionable steps to help entrepreneurs and business owners create marketing programs that benefit their companies and contribute to meaningful change in society.

If you’re just starting your entrepreneurial journey or leading an established business, this book offers practical insights tailored to your needs. It’s like having a seasoned mentor by your side, guiding you through the complexities of marketing with a focus on social responsibility.

One of the standout features of Marketing That Matters is its use of real-life examples from companies like Patagonia, General Mills, and Clif Bar. These stories illustrate how successful businesses have integrated social responsibility into their marketing strategies, inspiring readers to do the same.

The book emphasizes the importance of flexibility and creativity in marketing. It teaches readers how to define their company’s mission, goals, and target audience in ways that align with their core values. He offers innovative marketing techniques, such as building committed communities of customers and strategic partners, and empowers entrepreneurs to make a difference while growing their businesses.

Marketing That Matters is more than just a guide—it’s a definitive handbook for incorporating social responsibility into your company’s marketing strategy. With its practical advice and inspiring examples, it equips readers with the tools they need to succeed in business.

For entrepreneurs and business owners looking to elevate their marketing efforts and make a difference, Marketing That Matters is a must-read. With its actionable insights, real-life examples, and emphasis on social responsibility, it’s sure to become an essential resource for anyone passionate about using business as a force for good.

Final Thoughts

Marketing That Matters is a powerful guide for entrepreneurs and business owners who want to improve their marketing while also making a positive impact on society. Real examples from successful companies show how integrating social responsibility into marketing can lead to success. The book emphasizes creativity and flexibility, teaching readers how to define their company’s mission and engage with their audience effectively. If you’re passionate about making a difference, this book is a must-read.