£11.2M Exit- Jonny Cooper, Money Desk

£11.2M Exit- Jonny Cooper, Money Desk

September 24, 2018

Jonny Cooper exited Money Desk for £11.2 Million. In this episode, Jonny discusses the importance of making yourself redundant in your business and allowing it to grow even outside yourself.

About Jonny Cooper: 

British entrepreneur, piano player, international racing driver and business coach Jonny Cooper is the founder of http://www.TheSuccessParty.com, helping transformation professionals find more of their ideal clients, more easily.

Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about growing their practice and enjoying a life of effortless abundance.

He’s also the voice behind the soon-to-be-legendary Jonny Hates Marketing Facebook Group, and swears that he really, really does.

Hate marketing, that is.

Delegate, automate and abdicate to grow your business

Delegate, automate, and abdicate are important aspects of growing a business because they enable efficiency, scalability, and effective management of resources. Here’s a breakdown of each aspect and its significance:

  • Delegate: Delegation is the process of assigning other members of the organization tasks and responsibilities. Effective delegation gives your team members the freedom to take on specific responsibilities and make decisions. It frees up your time for higher-level strategic activities. Workload distribution, employee growth, and general productivity are all boosted by delegation. Additionally, it enables you to make the most of your team’s abilities and knowledge, producing greater results and more efficient business operations.
  • Automate: Automating repetitive or manual processes entails putting technology and mechanisms in place. By automating some procedures, you can prevent human error, save time, and boost productivity. Automation can be applied to various areas of a business, such as customer service, marketing, inventory management, and accounting. It allows employees to focus on more complex or creative tasks that require human judgment and problem-solving. Moreover, automation makes it possible for businesses to scale up without having to expand their resource allocation.
  • Abdicate: Abdication is the act of giving up control or decision-making power over specific areas of business. Although it may seem counterintuitive, abdication is crucial for business growth since it gives your staff the freedom to assume responsibility and make decisions on their own. It develops a sense of autonomy and accountability when you assign tasks to your team members and have faith in their abilities. This lightens your load as a company owner or leader and fosters an environment where initiative and innovation are valued. It enables you to concentrate on business development, strategic planning, and other important elements of growing your business.

Delegation, automation, and abdication all work together to provide a structure for successful resource management, scalability, and efficient operations.

In this episode, Steve, Mary, Richard, and Jonny discuss:

  • How he and a partner started, scaled, and exited Money Desk.
  • Unexpected problems that came up in building the company and how they were handled.
  • Developing something that stands out and makes you different than your competitors to draw in the best employees.
  • Planning the business to scale from the start and grooming it from the beginning to be attractive to others as an option to exit.

Key Takeaways:

  • Make it lean, agile, and keep staffing to a minimum.
  • Make yourself redundant.
  • If you don’t like it, and you’re not good at it, get somebody else to do it.
  • Know what type of business you have. You may not need a lot of people to scale in the way you want to.

“Learn how to make yourself redundant. Delegate, automate, and abdicate, ultimately. Get out of your own way and let the business grow. Let people grow it for you and with you.” — Jonny Cooper


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