$20M Annually – Dr. Angela Lauria, The Author Incubator

$20M Annually – Dr. Angela Lauria, The Author Incubator

August 28, 2019

Get ready for an enlightening conversation as we uncover the incredible entrepreneurial journey of Dr. Angela Lauria. From her humble beginnings of building her business to $3M without a website, to becoming a trailblazer in the world of book publishing and coaching through The Author Incubator, Angela shares her insights, strategies, and experiences that have propelled her to incredible business success.

About Angela Lauria: 

Dr. Angela Lauria is the founder of The Author Incubator™. She is also the creator of the Difference Press™ for writing a book that matters. In 2018, the Inc. 500 ranked The Author Incubator as the 275th fastest growing company and #87 on Entrepreneur Magazine’s Entrepreneur 360. Dr. Angela won the Stevie Award’s Coach/Mentor of the Year Award. Meanwhile, her program, The Author’s Way was named Coaching Program of the Year. Entrepreneur Magazine even named her as one of the top 10 most inspiring entrepreneurs to watch – one of only 2 women on the list.

Dr. Angela has been helping people free their inner author since 1994. She has helped over 1,000 authors-in transformation write, publish, and promote their books. Her clients have been seen everywhere from Vanity Fair to O Magazine to the Today Show. Their books have been responsible for over $100 million in cumulative revenue.

She has a B.A. and an M.A. in Journalism and Media Affairs from The George Washington University. She also has a PhD in Communications from The European Graduate School. Dr. Angela is the author of Make ‘Em Beg to Be Your Client: The Nonfiction Authors’ Guide to Selling, Serving, and Funding a Movement, Make ‘Em Beg to Publish Your Book: How To Reach A Larger Audience & Make A Full-Time Income In The Extremely Overcrowded World of Personal Development, The Incubated Author: 10 Steps to Start a Movement with Your Message, and The Difference: 10 Steps To Writing A Book That Matters. She lives at The Author Castle in McLean, Virginia with her son Jesse and her Castle cat Princesses Feathers & Foxy McFuzz Bucket.

In this episode, Steve, Mary, Richard, and Angela discuss:

  • How she built her business to $3M originally with no website
  • Her journey through education, into academia, and into creating The Author Incubator
  • What Angela learned from her first $60K coach
  • Moving from a solopreneur with 17 years of experience to a repeatable process and a company

Key Takeaways:

  • Be willing to suck
  • Practice every single day. Do your personal growth work every single day
  • However someone shows up in the sales process is how they’ll show up when you work with them
  • What determines your success or failure is your commitment to serving others and actually making a difference with your message, your product, your movement


Best Advice I Ever Received: Be Willing to Suck

Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business: The Author Incubator


“If you only work with exemplary people, you will have exemplary case studies, which will lead more exemplary people to want to work with you.” — Dr. Angela Lauria


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