Experience Outweighs Enthusiasm Every Time with Steven Sashen, Xero Shoes

Episode highlights

• Steven casts light on some interesting research that contradicts popular beliefs around footwear. According to doctors, the injury rate nowadays is almost the same as it was 50 years ago, which means that current models of sports footwear do not serve their cause to help.  [11:02]
• Experience outweighs enthusiasm, but you need to be able to shape that and get your message across to your customer either way. [27:38]
• The trend for looking for real business that makes real money by helping real people is already starting to happen. Steven is intended to demonstrate there is a value in it and that you can build something that will last and bring practical feck.  [29:38]
• To attract people to what you do, you have to produce something of great value for your clients, to make a really fantastic show for them to get interested particularly in your projects. If you cannot do that, there is something wrong with your business. [38:26]
• Steven explains that shoe size is a relative measure depending on different variables such as personal preferences, measure length, types of material, brand, your own ideas on size, etc. There is no true size. [1:20:25]

Steven Sashen’s best advice for entrepreneurs

“To make people stop you need to do something to get their attention. The biggest thing is that you should provide something of value, give people a really great experience.”