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Experience Outweighs Enthusiasm Every Time – Steven Sashen, Xero Shoes

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March 25, 2021

Steven Sashen, owner of Xero Shoes, returns to catch up with A.J. and his team and talk about his business and where it’s going. Listen to Sashen chat about bringing on a private equity partner, the history of athletic shoes, business sustainability, quality and value, industry trends and more.

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On today’s podcast:
  • Catching up since the last show visit – 1:05
  • The history of modern athletic shoes – 9:13
  • Trends Sashen is seeing that aren’t beneficial – 23:45
  • A trend Sashen is liking – 25:47
  • “Experience outweighs enthusiasm every time” – 26:50
  • Probabilities of success – 29:30
  • Subscription models – 35:15
  • Sashen’s street performer days informed his abilities as an entrepreneur – 38:18
  • An evangelist for movement – 45:33
  • Profit motive – 49:49
  • Sashen’s legacy – 53:59
  • Mental accounting – 56:30
  • Reasons why Sashen brought on an equity partner – 1:14:50
  • There is no such thing as true to size – 1:22:00
Key Takeaways:
  • The modern athletic shoe is based on a design by Nike
  • Xero Shoes are made for people to use their feet naturally
  • The trend for real businesses that make real money is to build something that will last
  • Providing something of value or experience is the only way you’re going to make money
  • No matter how much money you have, you’ll still have mental accounting on certain things
  • You’ll make money if you figure out how to improve people’s lives

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