Episode cover_Feras Alhlou

Grow Your Business Against All Odds with Feras Alhlou, Start Up With Feras

April 24, 2024

As your business grows, what worked before won’t always work anymore. This is where business adaptability becomes crucial. Entrepreneurs need to be ready to change and update their strategies and processes, ensuring they can keep pace with their business’s growth. Having been through growing and selling his own company, Feras Alhlou knows firsthand the importance of adapting and evolving to meet the changing business environment. Today, he joins us to talk about the power of resilience, the art of delegation, and the strategic use of technology to streamline operations.

About Feras Alhlou

Feras Alhlou is a seasoned entrepreneur with a golden touch for growing businesses from the ground up. He’s taken companies from zero revenue to impressive 7 and 8 figures, showcasing his skills in Silicon Valley and beyond. In 2019 he sold his previous company, e-Nor, his digital marketing consultancy, to dentsu, a leading global media company. 

Now he uses his passion for sharing his knowledge in his current project, Start Up With Feras, guiding new entrepreneurs to make good, informed decisions about business. Besides his business acumen, Feras has a lifelong commitment to nonprofit organizations. Fun fact, he also holds a 3rd-degree black belt in Aikido!

Business Adaptability as a Competitive Advantage

Being able to adapt to the ever-changing business landscape is what sets successful companies apart. The key to staying ahead? Recognizing changes quickly, experimenting with new ideas, and managing complex relationships smoothly. Business adaptability isn’t just a strategy; it’s a mindset that embraces change, fuels innovation, and drives a culture ready for anything.

Here’s what makes adaptability a game-changer:

  • It allows businesses to pivot swiftly in response to market shifts or new technologies
  • It encourages experimenting, even if it means facing failure, because that’s where breakthroughs happen
  • It involves everyone in the organization, from top to bottom, in a continuous cycle of learning and evolving

Creating an adaptable business means building a team that’s curious, motivated, and ready to tackle challenges head-on. It’s about making adaptability part of your company’s DNA. Doing so turns uncertainty into opportunity, ensuring your business isn’t just surviving and thriving.

Key Insights:

  • Embrace change. As your business grows, what used to work might not cut it anymore. Learn to stay flexible and change your game plan as you go, which ensures that you’re always moving forward, not just treading water. (04:41)
  • Delegate to elevate. Trying to do everything yourself can hold your business back. By handing off tasks to others, you free up your time to focus on big-picture strategies and growth and your business can grow more smoothly and faster. (09:23)
  • Implement goal-oriented frameworks. Frameworks like OKRs help everyone on your team pull in the same direction toward shared goals. This organized approach makes your team more efficient and effective, leading to faster progress and better results. (11:38)
  • Cultivate an open and honest work environment. Building a business where everyone feels free to share their thoughts and ideas creates a strong, united team. This leads to better decision-making, happier employees, and a more adaptable company. (15:47)
  • Stay ahead with technology and trends. Staying updated on what’s happening in your (and other industries) allows you to spot and seize opportunities that others might miss. (22:52)

Feras’s best advice for entrepreneurs:

“Success is also when you’re making it big and you’re profitable, and you share it with your team, those who have helped you grow the business.” (31:29)

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Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.


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