On today’s episode:
- Meet Clea Conner, CEO at Intelligence Squared US Debates – 00:44
- How a beginner’s mindset could help you in your entrepreneurial journey (and how it allows Clea to feel 20 years new in her career) – 02:42
- Clea on how Intelligence Squared promotes structured, healthy debates and opinions – 04:41
- Clea on why it’s hard to make people stick to a debate structure when they have the freedom of belief – 08:58
- How to use distribution partners for broader debates – 12:13
- How to grow yourself as an entrepreneur leading a small, tight-knit team – 17:49
- What is incremental experimentation? How did it help Clea reach 50 million people through direct mail marketing? – 22:12
- How Intelligence Squared keeps away provocative debating and provides a structured format to the debaters’ ideas and arguments – 25:12
- The role of advocacy groups and invested audiences in positively amplifying a cause or subject – 34:23
- How Intelligence Squared uses motion language, framing, and research to prevent debates from becoming aggressive or unhealthy – 36:11
- How to view success as delivering quality performance (and how Clea achieves the same) – 38:54
- How debating helps entrepreneurs develop open-mindedness and drive innovation – 43:55
- Having a beginner’s mindset can help you continually adapt to changes and fuel your company’s growth. It also nurtures learning and keeps innovation alive.
- It is possible to disagree without being disagreeable. Debates are, in fact, a way of listening to both sides of a topic and evaluating your agreements and disagreements.
- Amplification of opinions occurs when people are the most curious about a subject and open to hearing something new. To help your message reach larger audiences, engage with audiences most suitably and efficiently.
- Incremental experimentation can significantly increase your chances of success as a marketing professional. You start with what you know and continue developing and building on using channels that generate a response from newer audiences.
- Debates are a healthy way to broaden your views, collect and evaluate public opinions, and give a structured format to ideas and arguments. It helps you learn new perspectives and rethink where you stand as an individual.
Is there a right way to amplify opinions?
[14:00] “Amplification is really about capturing people when they are most open to hearing something new, and when they’re most interested and curious, and that’s not a formula that any media company has perfected.”
What are your views on intelligent debating? Let us know what role debates play in your business and how you make sure that all opinions are heard, and don’t forget to say hello if you would like to share your entrepreneurship story on our podcast.
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