In this episode, Timi Orosz and A.J. Lawrence discuss why you should build an intention-led business. They talk about the experiences and lessons learned from several other entrepreneurs in building mission-led ventures and the challenges that one might face.
So, tune in to learn about starting and scaling a business that not only helps you nurture a better team but also allows you to attract clients you are excited to serve.
What is intention-led business?
An “intention-led business” operates by allowing a clear set of values, purpose, and deliberate intention to influence the company’s decisions and activities. It goes beyond traditional profit-driven models. Also, it highlights the significance of integrating economic goals with broader social, ethical, and environmental factors.
In an intention-led business, decisions, strategies, and daily operations are all based on the company’s objectives, intentions, and values. The intentions may cover a range of topics, including community involvement, employee wellbeing, sustainability, and social impact. These intentions guide the company in its actions and relationships with stakeholders, including employees, clients, suppliers, and the public.
Oftentimes, intention-led businesses have a well-defined mission statement that articulates their values and the positive impact they aim to create. This mission statement serves as a guiding principle and influences how the business operates and makes choices.
Businesses generates positive impact beyond financial success by implementing an intention-led approach that allows them to match their actions with their values and purposes. It promotes innovation, fosters long-term sustainable growth, and helps forge strong ties with stakeholders. It also draws in like-minded employees and clients.