$30M in annual revenue- Colin Wayne, Redline Steel

$30M in annual revenue- Colin Wayne, Redline Steel

November 6, 2018

Military vet Colin Wayne goes from high school dropout to running Redline Steel, which has $30 Million in annual revenue.

In this episode, we have the privilege of hearing Colin’s perspective on scaling a business to new heights. Learn about his strategic plans for Redline Steel’s continued expansion and gain valuable insights into his vision for potentially exiting the company in the future. Get ready for an episode filled with inspiration and actionable advice for entrepreneurs seeking to make a lasting impact.

About Colin Wayne: 

Colin Wayne is the 29-year-old CEO of Redline Steel. He is a high-school dropout and military combat veteran who was injured by an enemy rocket attack in Afghanistan. He has not let those injuries set him back. Since then, he has gone on to be a male fitness cover model, social media influencer, and now he has built a multi-million-dollar home decor steel manufacturing business with plans for sister companies to continue serving his customers to launch within the next year. He looks to the future and pushes forward with integrity, service, drive, and courage. He is not afraid to dream big and go all in.

Importance of strategically planning your business exit

When building a successful business, it’s easy to get caught up in the day-to-day operations and forget about the importance of planning your exit strategy. Join us as we delve into the reasons why strategic exit planning is crucial for entrepreneurs and how it can open new doors for your future endeavors.

Here are some reasons why it is important to strategically plan for the possibility of exiting your business.

Maximizing Profitability

One key reason to plan for your business exit is to maximize your profits. By strategically timing your exit, you can sell your business when it is most valuable. Factors such as rapid growth, a strong market position, or innovative products/services in high demand can significantly impact the selling price, ensuring you reap the maximum financial rewards from your hard work.

Achieving Personal Goals

Your business journey may have begun with specific personal goals in mind, such as financial independence or making a difference. If you have achieved those goals or find yourself seeking new challenges, strategically exiting your business can free up time and resources to pursue other endeavors or personal aspirations.

Reducing Risk

Running a business always carries inherent risks. By planning your business exit, you can proactively mitigate risk. Selling your business at the right time can help you avoid potential financial losses associated with business failure. It allows you to transfer the ownership and associated risks to a new owner, providing you with peace of mind.

Avoiding Legal Problems

Sometimes unforeseen legal issues, such as lawsuits or regulatory investigations, can arise during your entrepreneurial journey. In such cases, exiting your business can help you mitigate further problems by transferring legal liability to the new owner. It allows you to move forward without the burden of ongoing legal challenges.

Exit planning is an important part of any business owner’s journey. By taking the time to plan for your exit, you can ensure that your business is successful and that you are able to achieve your personal goals.

In this episode, Steve, Mary, Richard, and Colin discuss:

  • How he started Redline Steel and what lead to him starting the company.
  • Seeing opportunity in unlikely places.
  • Know your core audience and keep that in mind as you expand.
  • How he is looking to continue scaling and potentially exit the company in the future.

Key Takeaways:

  • Believe in yourself.
  • Build a solid team with clear accountability.
  • Don’t be solely dependent on one mode of marketing.
  • Find your sweet spot and make it work for your business.
  • Your customer base potential is endless, don’t let yourself be stunted.

“I wasn’t afraid to research and try and figure it out myself. And that’s exactly what I did.” — Colin Wayne


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