Being resourceful with Michael Houlihan, Barefoot Wines

Being resourceful with Michael Houlihan, Barefoot Wines

April 2, 2019

In this engaging conversation with Michael Houlihan, we delve into the fascinating topics of how resourcefulness sparked innovation, the immense value of supporting a worthy cause as a marketing strategy, the critical role of timing in the life of a business, and the strategic considerations that contribute to building a high-value enterprise.

Tune in and get valuable insights from Michael and follow his incredible journey of building and selling Barefoot Wines.

About Michael Houlihan:

Michael Houlihan is the Co-Founder of the world’s largest wine brand and international Keynote Speaker. He is also the New York Times Bestselling authors of The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.

From humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world’s largest wine company, E&J Gallo, he learned valuable lessons crucial to any business. He consults and trains startups and Fortune 500’s on brand building and company culture.

Moreover, Michael is highly recommended by companies seeking to increase their sales, and engage, empower, and inspire their people. He is a regular contributor to The Business Journals in 43 cities nationwide, Entrepreneur, and contribute articles & interviews to INC, CEO Forum, Forbes, and other major business publications.

Michael is also a regular media guest on radio, television, and podcasts.

In this episode, Steve, Mary, Richard, and Michael discuss:

  • How Barefoot Wines started on accident and grew to the internationally known brand it is today.
  • Being resourceful to become innovative.
  • Worthy cause marketing and how it can help grow your business.
  • Timing can make or break a business – make it work for you.
  • Strategic value of a business.


Key Takeaways:

  • Do what needs to be done – even when it’s not what you signed up for!
  • Do not underestimate the cost of sales.
  • Ask before you do.
  • Don’t scale fast to fail fast, scale slow and don’t fail at all.
  • Have all of your documents together before you look to sell.


Best Advice I Ever Received: Do what needs to be done – even when it’s not what you signed up for!

Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business: Start small and learn from your mistakes; get your act together before you take your show on the road!


“Follow your opportunity passionately.” — Michael Houlihan


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