When I sold my last business, I struggled because I wasn’t prepared from the beginning. Having a clear exit plan, knowing my business’s value, and keeping important documents organized would have made a major difference. I wish I met Rachel Murphy back then because she had a solid strategy from day one. She built relationships with potential buyers early, focused on revenue growth, and understood the importance of brand strength.But now you can learn from her and make your future exit as smooth as possible!
About Rachel Murphy
Rachel Murphy is a successful entrepreneur with over 20 years of experience in the digital and health sectors. She has founded and exited two companies, including Difrent, an award-winning digital services company that delivered transformational projects for the NHS and other public sector clients. Her expertise in user-centered design and digital solutions has made a significant impact in these fields.
Currently, she leads The Grafter, a consultancy helping professional services businesses grow, scale, and exit, maximizing their value. Rachel is also a public speaker and health tech advisor. Her strategic approach focuses on early exit planning, understanding business valuation, and organized documentation.
How Strategic Business Exit Planning Can Maximize Your Sale Price
Without a clear exit strategy, selling your business can get messy. You might face unexpected financial issues, have disorganized documents, and struggle to show your business’s true value. Potential buyers can lose confidence if they see chaotic records or unclear processes.
Strategic planning means starting with the end in mind: knowing your business’s value, organizing key documents, and building relationships with potential buyers early on. This preparation makes the sale process smoother and boosts your business’s appeal and value.
Understanding the market and setting clear financial goals are essential. Focus on growing revenue, improving profitability, and strengthening your brand to increase your business’s valuation. Document your processes and make sure the business can run without you. Proper preparation can maximize your sale price and ensure a smoother transition. It’s never too early to start planning for your exit.
