People buy from people, not businesses.
You can either let your personal brand develop organically beyond your control or consciously mold it to depict how you want to portray yourself to potential clients. After chatting with many successful entrepreneurs on the Beyond 8 Figures podcast, we’ve learned that the second option is a far better bet. Also, you already have a personal brand, whether you like it or not. It’s up to you to ensure that you’re portraying the image that you want to depict.