Serial Entrepreneur Pete Martin joins A.J. to discuss how you can go from entrepreneur to enterprise, to empire, to exit by doing less. They talk about several topics: the importance of having the right team, why not all business is good business, escaping the rainmakers dilemma, and how co-innovating with your customers can maximize your growth and business income.
Tune in to learn how to build a stronger business by doing less and how to create long-term value.
About Pete Martin:
Pete Martin is the founder of Ask My Board, which is the sixth company he has started. In AskMyBoard, he coaches businesses using the Four Pillars of Power and the Catapult Method. He make sure that they grow to be resilient and financially healthy businesses. Pete has sold his other 5 businesses with an average return of 11x to his investors. He is the author of the upcoming book, “Sparking a Mobile Revolution; How Mobile Voting Will Change the World as We Know It.”.
Co-innovating with your customers can maximize your business growth
Co-innovating with your consumers unlocks enormous value and drives long-term success for your business. By actively collaborating with customers in the innovation process, you gain access to their thoughts, wants, and desires, resulting in goods and experiences that are exactly tailored to their preferences. This collaborative approach offers many benefits.
Firstly, it ensures customer-centric solutions by addressing their pain points and aspirations directly. It also gives you a competitive advantage by allowing you to stay ahead of the curve and understand market demands.
Furthermore, co-innovation boosts customer engagement, creating loyalty and advocacy. It also allows for iterative improvement via continuous feedback loops, allowing for quick modifications and quality improvements.
Finally, co-innovation fosters strategic alliances with clients, cultivating trust, respect, and shared success while positioning your company as a customer-centric industry leader.