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07 August 2024200 min

Creating Impactful Business Models

with Mike Smith, Rabble Mill
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Even if you run a profit-first business, you can still create a lot of good in your community. And the good news is that it doesn’t affect your bottom line. If anything, it can significantly improve the chances of lasting growth for your business. Take Mike Smith, for example. Mike built Rabble Mill and Bay High into thriving organizations that focus on youth empowerment and community impact through innovative programs and spaces. His approach to solving real-world problems and building strong community connections is a perfect example of how aligning your business with meaningful impact can drive both social and financial success.

About Mike Smith

Mike Smith is a passionate entrepreneur dedicated to making a difference. As co-founder of Rabble Mill and founder of The Bay and Skate For Change, he empowers youth through creative programs. With Stanford certification in Design Your Life and as a StoryBrand guide, Mike helps others find their path and tell their stories effectively.

But what’s amazing about Mike is that his actions speak louder than his words. He’s skated 430 miles across Nebraska and lived homeless for 30 nights to raise funds, showing his commitment and unconventional approach. Mike’s relatable and practical strategies make him a valuable mentor for anyone looking to grow their business and create community impact.

Turning Community Impact into Business Advantage

For-profit businesses have a lot to learn from non-profits. While it might not be the most straightforward move, genuine community impact can drive business growth just as much as flashy marketing tactics, which is simpler than you think.

Take Mike’s work with Rabble Mill and Bay High as an example, which created loyal support and community goodwill. Community involvement drives customer loyalty and word-of-mouth referrals, increasing sales and market presence so needed for any business.

Engaging with local organizations and participating in community events helps create a supportive business ecosystem. This can lead to collaborations and partnerships, opening up new opportunities for innovation and growth. Besides, focusing on community impact attracts top talent who want to work for socially responsible companies. It also helps retain employees who feel proud to be part of a company that makes a difference. It’s as simple as that: a thriving community builds a thriving business.

Mike’s best advice for entrepreneurs:

“The social entrepreneurship success that I’m looking for is this thing that is scalable, replicable and impactful all over.”

Episode highlights:

  • Create repeatable models. Develop and document successful business processes that can be easily replicated. This allows you to efficiently scale operations, whether opening new locations or expanding services, reducing costs and increasing profits.
  • Network with purpose. Attend industry conferences, local business events, and networking meetups. Building relationships with other professionals can lead to referrals, partnerships, and new business opportunities that drive growth.
  • Be ready to adapt. Stay flexible and open to change by regularly reviewing and adjusting your business strategies. This helps you stay ahead of industry trends, better respond to market shifts, and maintain a competitive edge.
  • Measure success your way. Develop metrics that go beyond financial performance to include what truly matters to your business. This can help to differentiate your brand, attract customers who value corporate responsibility, and ensure your success aligns with your core values and mission.
  • Stay transparent and authentic. Be open about your business practices and the impact you’re making. Authenticity builds trust with customers and stakeholders, fostering long-term loyalty and support.
Connect with Mike Smith
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