Episode Cover_Justin Breen_how to lead a visionary business_LR
14 May 2025200 min

How to Lead a Visionary Business Without Losing What Matters

with Justin Breen, BrEpic Network
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If you’ve ever hit a goal and immediately felt empty—this is the episode you didn’t know you needed.

Justin Breen isn’t your typical founder. He doesn’t just talk about how to lead a visionary business—he lives it. He doesn’t measure success by exit size or team count. His filter? Did I spend meaningful time with my family today, and did my network grow globally? That’s it. Everything else is noise.

In our conversation, we unpack what happens when visionary founders start chasing the wrong game—and how to reset. From using Kolbe scores as your hiring compass, to redefining “success” so it actually feels fulfilling, Justin breaks down the mindset patterns that drive his life, his business, and his impact.

This is an honest conversation about the stuff most high-performers don’t talk about—until it’s too late.

Key Takeaways with Timestamps:

  • [07:01] Two data points that matter more than your entire resume – Justin explains why Kolbe scores tell him everything he needs to know about how someone thinks, acts, and leads.
  • [15:31] Your business is only as good as your patterns – Justin reveals how creating life-aligned rituals shapes everything he builds.
  • [19:00] The two-question check-in that keeps him grounded – Ditch the dashboards. This is how Justin tracks what actually matters every day.
  • [27:18] The 4 traits every real visionary shares – And why most people will never hit that level.
  • [42:00] Mindset is the real ROI engine – If you don’t invest here, everything else falls apart eventually.

Justin Breen built BrEpic into a global PR firm by ignoring most of what the industry does—and most of what traditional business “success” looks like.

He’s a Kolbe-high, StrengthsFinder-obsessed visionary who redefined success around two things: time with family, and global connection. Now, he helps other visionaries lead with clarity, not ego—and avoid the silent burnout most entrepreneurs don’t see coming until it’s too late.

Work With A.J.

If you’re scaling your business but feel misaligned, let’s figure out what’s actually working and stop what’s not. 👉 Work with A.J.

Key Quotes:

  • “If you have the right mindset, it attracts the right network, and then that network creates the right opportunities for you.”
  • If you’re not a leader for yourself or to higher power or to your family, how are you supposed to be a great leader with your company?”

Episode highlights:

  • Use Kolbe to filter every hire, partnership, and meeting.
    Before the resume, before the sales pitch—what’s their Kolbe? It’s the fastest way to see how someone will actually execute.
  • Redefine success in your own language.
    Stop borrowing other people’s KPIs. Create your own metrics. Justin’s are simple: Family. Network. That’s it.
  • Identify your pattern loop—and clean it up.
    If your days feel chaotic or aimless, it’s not a systems problem. It’s a pattern problem. Start designing rituals that support how you want to live and lead.
  • Recognize if you’re “winning the wrong game.”
    Are you chasing headcount, revenue, status—or alignment? Be honest. You might be climbing someone else’s mountain.
  • Don’t wait for burnout to ask better questions.
    Success doesn’t protect you from emptiness. Curiosity, clarity, and connection do.
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Transcript

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