
If you’ve ever hit a goal and immediately felt empty—this is the episode you didn’t know you needed.
Justin Breen isn’t your typical founder. He doesn’t just talk about how to lead a visionary business—he lives it. He doesn’t measure success by exit size or team count. His filter? Did I spend meaningful time with my family today, and did my network grow globally? That’s it. Everything else is noise.
In our conversation, we unpack what happens when visionary founders start chasing the wrong game—and how to reset. From using Kolbe scores as your hiring compass, to redefining “success” so it actually feels fulfilling, Justin breaks down the mindset patterns that drive his life, his business, and his impact.
This is an honest conversation about the stuff most high-performers don’t talk about—until it’s too late.
Key Takeaways with Timestamps:
- [07:01] Two data points that matter more than your entire resume – Justin explains why Kolbe scores tell him everything he needs to know about how someone thinks, acts, and leads.
- [15:31] Your business is only as good as your patterns – Justin reveals how creating life-aligned rituals shapes everything he builds.
- [19:00] The two-question check-in that keeps him grounded – Ditch the dashboards. This is how Justin tracks what actually matters every day.
- [27:18] The 4 traits every real visionary shares – And why most people will never hit that level.
- [42:00] Mindset is the real ROI engine – If you don’t invest here, everything else falls apart eventually.
Justin Breen built BrEpic into a global PR firm by ignoring most of what the industry does—and most of what traditional business “success” looks like.
He’s a Kolbe-high, StrengthsFinder-obsessed visionary who redefined success around two things: time with family, and global connection. Now, he helps other visionaries lead with clarity, not ego—and avoid the silent burnout most entrepreneurs don’t see coming until it’s too late.
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If you’re scaling your business but feel misaligned, let’s figure out what’s actually working and stop what’s not. 👉 Work with A.J.