Ever wonder why some businesses thrive while others struggle? The key is strategic alignment. Ray Titus’s experience shows that aligning your company’s mission, goals, and decisions ensures everyone is working towards the same vision. For Ray, this alignment has been crucial in growing his franchise empire over 37 years, proving that when your team is strategically aligned, success follows.
About Ray Titus
Ray Titus is a visionary entrepreneur with a rich legacy in the franchise world. Growing up in a family where entrepreneurship was the norm, Ray absorbed the principles of hard work, innovation, and strategic thinking from a young age. As the CEO and founder of United Franchise Group (UFG), he transformed a single Signarama store into a global network of 10 brands spanning over 80 countries.
Ray’s approach is rooted in the power of strategic alignment—ensuring that every business decision supports a clear, unified vision. His leadership has not only expanded UFG’s global footprint but also empowered thousands of entrepreneurs to achieve their own business success. Passionate about education, Ray founded the Titus Franchise Center at Palm Beach Atlantic University, nurturing the next generation of franchise innovators. With nearly four decades of experience, Ray continues to drive growth, inspire others, and leave a lasting impact on the franchise industry.
3 Ways to Test Your Company’s Strategic Alignment
Testing your company’s strategic alignment is making sure everyone’s on the same page—if people aren’t aligned towards the same goal, your business will waste time, energy, and resources on things that don’t move it forward. When everyone is moving in the same direction, your company can achieve its goals faster and more efficiently. Here’s how you can test that alignment:
1. Know Your Mission
Start by asking if everyone knows your company’s mission. Is it clear and easy to remember? Does everyone understand how their job helps achieve that mission? If people aren’t sure, it might be time to simplify it and make sure it’s something everyone can rally around.
2. Check Your Team’s Goals
Make sure all your teams are working towards the same overall goals. For instance, if your big goal is to break into a new market, your sales, marketing, and product teams should all have goals that support that. It’s important to check that everyone’s on the same page regularly.
3. Review How Decisions Are Made
Look at how decisions are being made in your company. Are they helping you reach your main goals, or do they feel a bit random? Encourage your team to keep your company’s big picture in mind when making decisions, so everything stays on track.
