Let’s welcome Lyndsay Phillips. I wanted to talk a little bit about just how long you’ve been doing this and talking about smooth business podcasts. You have your own podcast, Smooth Business Podcasting, but just how you help people use being on podcasts to help grow their business. And I thought that could be really fun to dive into. So first, before I keep rambling, Lyndsay, thank you so much for coming on the show today.
Lyndsay Phillips:
You’re welcome. I’m so glad to be here. And of course, I’ve had you on my show, the Leverage Your Podcast show.
A.J. Lawrence:
Yeah.
Lyndsay Phillips:
And chatted about your experience on buying your podcast, which you never really–buying and selling, you never hear about that. So it’s great to be chatting about podcasting again.
A.J. Lawrence:
No, and it’s so funny because even in this short period of time, and you’re a lot more into the forefront of this, the impact and how to utilize podcasting is growing. There’s been a little bit of inside baseball. The numbers overall are dropping, been a plateau in listenership, but at the same time, Apple got a little bit better with their reporting. I’ll give them that credit. I mean, look, yes, it did hurt a lot to lose all the fun, but the idea that our subscribers are now people actually listening versus people who’ve just hit on the follow button, I guess, does sort of help. Even if my ego was crushed. But even just in talking about it, it’s kind of cool how much you’ve evolved into the space. So maybe before we get into the cool things you’re seeing going on, where are you in your own entrepreneurial journey?
Lyndsay Phillips:
Man, it’s always evolving. It’s like I used to be just a VA and then I grew a VA firm, and then I niched down into content marketing, and then I niche down again into podcasting. And we did like launches, production, like the whole gamut. But we’ve niched down again in the past year, really focusing on podcast guests and leveraging the content and the shows that they’ve been on. I just find that there’s such a need. The industry in general, yes, has changed a lot over the years, but I just find everything is so centered on the hosts and advertising and like building your audience and growing that way that I almost feel like the guests that are going on all of these shows, they’re kind of left wondering how to use it to grow their own business and what tools do they use, and they just sort of feel lost.
A.J. Lawrence:
It is, and I will say this phrase for one last time, hopefully no more. But a little bit of an inside baseball, it is one of the craziest things that you get a lot of guests, really, and won’t say who or whatever, but a lot of guests will spend so much effort to get on a show. And I’ll get LinkedIns, I’ll get emails, I even sometimes get text messages. And then once the episode is recorded, they just disappear. We send them, hey, the show’s coming out. Hey, look, we’ve been posting about you. All this stuff. We make a bunch of noise because, one, it’s what we do, but then, two, we’re trying to promote our guests and kind of help them along the way. Crickets. It is an interesting thing. The one time I do see people kind of do it is collecting tombstones, what I always call. Like the time they’ve been on, you know, like their personal website will have my podcast where I’ve been on shows. So it’s like, great, you have a little link there, but how is that helping you? Yeah, I always wonder sometimes. It’s like you put all this effort to get in, how can as a podcaster, how can I help my guest better use their time here? So what could they do? You know, let’s kind of talk about what can my guests, when someone comes on, what can they do to get better, you know, use this platform.
Lyndsay Phillips:
Absolutely. Honestly, I think the main focus or a place to start is like the mindset. It’s like being a guest on a show, being a host and having a guest on your show, it’s not a transaction. You’re not on the show to get something from that host. Ooh, I’m just going to get all that I need. I’m going to get visibility. They’re going to share it out to their E list, it’s going to go on their social. I’m going to tap into their audience. Yes, that’s like a piece of it. But it’s, man, it’s a relationship with the other person. You know, you can have pod swaps, like you’ve been on my show, I’m coming on yours. It’s extending that conversation and be like, hey, who do I know that can help you with xyz? What are you struggling with today? What kind of guests do you need on your show? Maybe I know somebody. Or maybe you can collaborate or partner or, you know, think of me when you’re creating your summit or whatever it is. It’s like that two way street and it’s an ongoing relationship. I mean, obviously you want to see if there’s like the synergy and the energy and you guys have good chemistry and stuff like that. But I think just getting that transactional mindset out of your head, because when you are a guest on a show, that is a privilege and you want to continue that relationship with that person and by sharing it and by doing your due diligence and sharing it with your audience, your email list, whoever, you’re furthering that relationship. When I have a guest on my show and they don’t respond to emails, they don’t respond to comments of people on my posts or they don’t share it, I’m like honestly, I’m not gonna be as readily going to, oh my God, I can’t even use my words, I’m not gonna refer them to other hosts. If you’re kind, if you’re responsive, if, if we have energy, if you are sharing the episode, of course I’m going to share you as a potential guest to other people. It’s like podcasting is a small-ish community that reciprocity goes a long way. I think those two things are like a starting point where we need to change how we approach the situation.
A.J. Lawrence:
It’s interesting because one of the business groups I’m in, and kind of backing up into what you’re saying, there is a guy who runs a podcast production. They’re more than production. I’m underselling them, but totally focused on policy makers. So you know, government, not for profit, that type of space. He’s been loving all the layoffs at NPR because he’s hiring amazing talent while they do a lot to make sure the podcast is very produced beautifully and sounds amazing. And all this, it’s the awareness. Like when they go in, of all the different media out there, the remembrance of brand concept or concept discussed is highest by like three times compared to any other digital channel out there. Yes, unless you’re going on Joe Rogan or the new Acquirer. I love the Acquirer, where they break down the business models of like big companies. Oh, it’s amazing. I’m listening with my youngest, the Taylor Swift as a business, you know of that. And it’s amazing. But all right, back to the point. He was showing and it’s like, wow, that’s so amazing, impactful. And then I feel a lot of times, not all my guests, but a lot of times people are trying to get on the show because they want to be on a show. Like, someone said, oh, you should be on five shows.
Lyndsay Phillips:
Yes.
A.J. Lawrence:
There’s not that why, as you were referencing earlier. There’s not a why that it starts from. How do you guide people to have a more of an impact?
Lyndsay Phillips:
Yeah, I’ll give a couple of scenarios. Actually, that might illustrate it a little bit better, if that’s cool. So I’ve been a guest on a ton of shows, and I was a guest on a show. They had a show page, which is great. But the show notes, it simply had like my bio. It didn’t have any enticement whatsoever of what the episode was about, what they’re gonna learn from it. And even the title, it was just like a play on my business name. Something about, I don’t know, how to be smooth sailing with your content marketing or like super vague. And it was trying to be funny. And so I’m like, oh. I gave good information on that show. No one’s gonna listen to it because the title sucks. And the show page has, like there’s nothing hooking people in. So I’m like, I’m totally not being showcased as an authority on anything. And then there was another show I was on and they promoted it, which was great. But the video clip that they chose was like the weirdest moment. It was like an inside joke that we had during the interview. And it was fun banter, but I’m like, they selected that to showcase me. And I’m like, that’s not showcasing my authority or what I do or how I can help people. So I’m like, oh, man. I really want to help guests understand that you’re not at the mercy of what the host does or doesn’t do. You can take total control of the situation back. So I started to get my own show notes done for the episode. I asked for the audio, I asked for the video raw video. I put the video up on my own YouTube channel. And then the images that I create too. Then it’s my own branding. Because imagine if you are on a lot of shows and you’re using their assets, your wall, or your news feed on any of your social platforms, it’s going to be a total mismatch. So, yeah, it’s cool that you’ve been on these shows and you’re showcasing that as an authority. Absolutely. But imagine if you can showcase it in a way where it’s your branding with the podcast art going, oh, look, I was just featured on this podcast. It’s like it’s your branding and your being in control of how you look, what’s being showcased and where and when.
A.J. Lawrence:
It’s funny you say that. I had one guest who does actively, and I’m still amazed year and a half later, every once in a while. And her social feed will come up. But she has a– it’s almost like a purple frame on the image from our interview, everything. And she has 30 or 40 guesting and she just has them in rotation into her social. One month it’s on Twitter, one next month it’s on LinkedIn.
Lyndsay Phillips:
That’s great.
A.J. Lawrence:
Back to Twitter.
Lyndsay Phillips:
And how much does that host love it? They’re like, you’re showing this again. That’s awesome.
A.J. Lawrence:
Yeah, it is cool. Because you recognize, you know, it takes a little bit. Doesn’t take that much, but it always is nice.
Lyndsay Phillips:
Absolutely. Like for me, like, I’ve got my podcast leverage system, and publishing is one of those steps where you’re literally taking that episode, making your show notes, making your graphic, embedding your YouTube video, so that it’s on your site. So when you are sharing and linking to the episode, you’re linking to your site so that people are going seeing what your lead magnet is. Take advantage of that sidebar where you’ve got like various lead magnets, have call to actions. So that way you’re not always sharing. The hosts link their whole like an itunes link, a Spotify link. You want traffic to go to your site so that people can see what, what it is that you do. And obviously it’s great for SEO, organic search, all that good stuff. But even if you look at it from a different perspective of like it opening doors for other opportunities. So like AJ if you went to someone’s website and and you saw a ton of blog posts that they were guesting on different shows and you could see what those episodes were about, what they talked about versus getting pitched from a guest and they don’t have any of that on your site. So you’re kind of like having to do all this legwork and figure it out. Like, are they on shows? Are they good? What are they going to be like on the show? What kind of information are they going to share? So when people go to your site and they see all that content, they know you’ve been there, done that. They can see what you look like on a podcast, how you carry yourself, your backdrop, your. The points that you’re making, all of those things. It makes it easier to get more opportunities. When you are showcasing it on your website and people see you as an authority, even if it’s a prospect going to your website, they’re like, hot damn. Like, there are guests on all of these shows. Clearly they’re an expert. So it automatically boosts your credibility. So many benefits.
A.J. Lawrence:
No. And I think, you know, once again, looking at your why and looking at the platform, say this for when I’m acting as a fractional CMO for a lot of people is like, look, depending where you are in your scale, your growth structure, most of the time your site is nothing more than a validation that you know your crap.
Lyndsay Phillips:
Yeah.
A.J. Lawrence:
They just want to make sure you have something your real business, you actually know what you’re saying, not trying to scam them.
Lyndsay Phillips:
Yeah.
A.J. Lawrence:
And you can kind of step up from that. But it begins, you know, because almost everyone is word of mouth to begin. And then as you scale up, the idea is it’s validation to yes, content that actually brings people to you. But generally it’s very basic content at first that brings people to, you know, time, money and effort.
Lyndsay Phillips:
Yeah.
A.J. Lawrence:
Can you get esoteric and bring in your, you know, your target client based on your content? Starting off, you know, it is just, oh, are you legit or not?
Lyndsay Phillips:
Yeah.
A.J. Lawrence:
And yeah, coming on the show is a great way of, you know, representing yourself to an audience that you’re legit.
Lyndsay Phillips:
Yeah.
A.J. Lawrence:
Because they can listen to you pretty quickly and see.
Lyndsay Phillips:
Exactly. Yeah.
A.J. Lawrence:
Well, all right. So besides using this, I like, you know, one, I like the idea because one, the episode gets watched, whatever, and that’s the end of the day. You know, I do this because I do want people, more people to know about the show. But if a guest is taking on and doing it too, that does give us a little bit of link juice for sure. Like link juice. Even though Google AI is going to be really weird soon because Google will still work, everyone is saying Google’s going to go away. I’m like, nah, no. What are some ways that people really can go deeper to use being a guest on a, you know, on a regular basis to help them grow their business?
Lyndsay Phillips:
I think too, it’s as an entrepreneur, like, we’re wearing so many hats. We’re like trying to figure out and create content, serve our clients, manage our team, like all of the things, right? And so if you’re guesting on shows, that is content that is just super easy to repurpose and leverage so that you’re not killing yourself every week to like, create a new video, to create some reels, to create, quote, graphics or carousels, whatever it may be, it. It just makes it so much easier. So like, for instance, when I have a client and they guest on a show, we, yes, we create the blog, we create the show notes, put it in YouTube, but we also take it and pull out little, I call them snackable bites, but like little nuggets of info. Whether it’s a quote, a teaching moment, a tip, an inspiration, something that’s going to showcase their authority and what it is that they do and how they serve and help their clients, and something that’s like a pain point for their, their avatar so that it, like hooks them in. So we create like the YouTube shorts, square videos, reels, consumable content that is really quick and easy to consume, where you get a little tip. So then it’s a, it’s easy content. And by doing reels and YouTube shorts, you’re automatically being put in front of an audience that isn’t already following you. So it’s a chance to expand your reach. You can even go one step further and boost some of those posts on Instagram. I have some clients that I don’t do the boosting, but they do that and they’re getting so many more views and followers, so it’s like just another avenue to expand your reach. But they’re also using, or we are also using that content to. Yes, every now and like, we’ll push to the blog post to share the episode, but in a lot of instances we can use that content to plug one of their lead magnets or, you know, elaborate a little bit more on their service because there’s just a tie in with the content and then have like a DM strategy saying, you know, put success below and I’ll DM you and let’s hop on the phone. Or, you know, I’ve got a course coming up that will help you do this on a bigger scale. I’ll put the information below in the first comment so you can sign up so you can use that content to actively showcase what you do, capture leads and get more clients and get conversations going in dms. So that is our goal for our clients. So it’s not a passive thing. You’re not always pushing traffic back to the host. You’re obviously you’re going to tag them in in some of the posts, but you’re also using it to grow your business in a way where you’re killing a bunch of birds with one stone. Like it, it’s, it makes your life so much easier. Honestly.
A.J. Lawrence:
No, I, I like that. And what I was more going through in my head is a lot of the stuff you describe in a very straightforward manner. So I assume there’s a bunch of elves and some really well worn sops in the back room because, you know that, that cutting in that, you know.
Lyndsay Phillips:
Yeah.
A.J. Lawrence:
Even with the day and age of AI is not very smooth. But you know, just because I know someone was saying, oh, we have a very good team and we do, but it, it could be better. I just, I liked how smooth your discussion of all the different breaking points.
Lyndsay Phillips:
You just do this.
A.J. Lawrence:
I think you’ve gotten past the point. You’ve gotten the pain than I have of like figuring out how to get it to be smooth and doing.
Lyndsay Phillips:
Yeah. And it’s always a work in progress. Right. It’s like my team is growing and training and tweaking systems and processes and procedures, optimizing things. It’s, you know, I’m not saying every day in my office is like all, you know, sunshines and roses and unicorns. It does take work. And we do use AI. I’m not going to lie. We use it as a guide and a tool. But we do have writers on staff that craft that and we do a lot of research with our clients and understanding their avatar, their voice, their clients pain points, what are their call to actions, what are their goals? You don’t want to put content up just for the sake of putting content up. You want it to achieve certain goals. So we definitely weave that strategy in when we onboard new clients.
A.J. Lawrence:
All right, so let’s talk about so the results. And I know every podcast show is different, you know, I depending on what your business model. If you are going scale, yes, you gotta go look, look at the big boys. But you know, what is sort of, you know, the effort to results ratio.
Lyndsay Phillips:
That you see efforts to result ratio. So there’s two ways of looking at it. Three ways actually. I lie. So one of it is the relationship that you have with the host when you’re guesting. There is a way to leverage that relationship. And if you’re being really strategic on the shows that you guest on, like people that are serving the same audience, but they do something different, or they do something similar to you, but they have a slightly different audience. So how can you work together? Or you know, I’ll refer this person to you, you refer this person to me. There’s, I mean, we could have a whole podcast on this topic, but there’s ways of collaborating so you can grow your business through those connections. The second way is thinking of it from the host audience. So you’re trying to get leads, tapping into their audience. So how to get more success out of that is really on your talk topic, the interview questions that the host asks so that it leads them to a specific conversation so that you can see your programs, you can showcase the results that you get. And when you give a call to action at the end, and it’s a very specific URL, it’s like the natural next step step of what they’ve heard versus something generic like go to my website or let’s get on a call because that might be too big of a jump. So you want to make sure that you’re being strategic on your talk topics, the interview questions, what you talk about, and then what is the next step in that audience’s journey. So that’s one piece of the puzzle. The third piece is leveraging that content like I said, and using those reels, creating those consumable pieces of content and using it to push your social audience to actually take an action. So to put a comment below to DM to get A free resource to book a call with you. I find a lot of the times we’re just so passive that we’re actually afraid to say what it is that we do and to tell them, to tell them what to do basically. And it’s the consumable content that is being watched, it’s those YouTube shorts, it’s the reels, you know, you got to be where the people are at, for lack of better terms. So I’ve had clients where they are gaining results in the, in the different areas when it comes to the content pieces. I mean even just a brand new client that I literally the first post that we put up has 400 views on their YouTube short within like a day. Like that’s awesome. And that’s just one piece of content, the first piece of content actually that we put out. And obviously it’s going to compound. I’ve had a client that had a YouTube short and it just, that piece of information just resonated in the right way at the right time for someone and they reached out and went through the call to action and they became like a high paying client for the client of mine. So those kinds of results. But even like expanding your reach, like I’ve got someone on that’s in only on LinkedIn and they’re like, oh, my reach has expanded so much. And then I’m obviously coaching them on different things on how to expand their audience. But because you want people to see your content, you want eyeballs, you want people to, to take action. So I hope that answers your question there. Like you said, there’s so many different layers.
A.J. Lawrence:
No. And it depends a lot on what you’re trying to do and all that. But no, I think what I’m trying to position is and even a little bit for myself because I’m, I tend to be on this side. Yeah, I’m on this side of the camera, not on that side of the camera. It’s when a guest is just trying to talk at me about something, it is a dance.
Lyndsay Phillips:
Yeah.
A.J. Lawrence:
But I think for, you know, myself and for people in the audience thinking about using podcasting, the type of business, the things they should think about, the type of actions they’re trying to get out of it, you know, is this a validation? Is this, you know, is this a means of creating a halo effect? Is, you know, what are you trying to get from doing these things and then using the various techniques you’re talking about? I think would help because like I said, I’m so often in my team, I have the Most wonderful, considerate team that kind of handles inbound. And I keep telling them, they’re. They don’t care who we are. You know, you can read it. But no, no. They were so polite in the email. I’m like, it’s a canned. I’m like, don’t worry. It’s okay if we don’t respond to everyone who asked, because, you know, 99% they haven’t even, you know, I saw you, you know, this person is the breast. Whatever. I’m like, we don’t even talk about that. I know, but having that kind of understanding of where you can use these and what types of business. And then also the type of effort, like, you know, in working with someone like you, you know, working with smooth, you know, smooth sailing. It’s this idea of, like, all right, let’s just say I, you know, we’ll play, you know, we’ll play. I’ll play myself in this role. Outside of this, I have an agency. We do very ad hoc, very, like, when you can’t figure things out or your analytics are all over the place, we clean it up and we get you on the right direction. Now, I’ll probably do more stuff as I continue looking to acquire a company, but that’s what I do a lot of, you know, the crazy, the cranky stuff, or I’m cranky. So we do stuff that causes people to be cranky. In looking at that, it’s like, all right, I’m trying to get more conversations with people who have out of. Out of the ordinary problems. So I would, you know, it would seem like the best thing would be like, all right, Lyndsay, who should I be looking at? How do I get onto these shows? What should I be doing once around, as you said, you know, take everything, cut it out, reposition it, you know, update your thing. And I’m like, yeah, all right. Dang. Okay, let me. Good thing. I. Good thing I have the transcript on this, because this goes into my AI filter afterwards. Like, here’s our new sop. Here’s a new SOP team, by the way. We need to be doing these things. But I like that because then right now, with the dominance of YouTube and some of, you know, reels and other stuff, it’s content.
Lyndsay Phillips:
Absolutely.
A.J. Lawrence:
And AI has gotten so good that. Yeah. Is a straight up transcript, 95%, probably 90-95% accurate transcript now.
Lyndsay Phillips:
Yeah.
A.J. Lawrence:
But the content that can be generated out of that before you even give it to a human to start editing and fine tuning is great because I love how I’ve sent massively misspelled and massively grammatically incorrect stuff and gotten wonderfully clean things back like, oh, this is fun.
Lyndsay Phillips:
It can be helpful.
A.J. Lawrence:
But all right, back to the point. So, okay, so look, if you can create that case for that. Where do you kind of guide your clients on sort of if they’re looking at mass versus specific. Do you like talk to like the founder of your super. Which is this fast growing protein powder? And they were talking, oh, we, yeah, you know, first there people were like, oh, we want, we have a new protein powder coming out. And I’m like, I don’t think I’m going to do anything for you to talk about your protein actually. But they then came back later with, oh, we have a book about, you know, our corp structure and all this stuff. And it was like, great, now we have something that fits and works for the audience. Do you guide, you know, do you guide your customers on clients on the types of podcasts or the types of impact they can have using podcasts? Is that something you also talk to them about?
Lyndsay Phillips:
I’m starting to. It’s funny because I’m generally like all about the content and leveraging and repurposing. Yeah. But I seem to be getting more and more questions, questions about these shows, like they’re not working for me or they’re not this or not that. And I happen to be asking like, oh, what kind of shows are you on? I’m like, okay, so who’s your avatar? And they’re like, you know, who is your best client? They’re working this industry. This industry in this industry. It’s like, oh, they’re in sales. So they’re on sales podcasts, but then they’re lost in the sea of other sales episodes, you know what I mean?
A.J. Lawrence:
And they’re talking.
Lyndsay Phillips:
Yeah, it’s an echo chamber. So if you’re even an accountant is your ideal client. What podcasts are they listening to? You know, go on the finance podcast or accounting podcast or whatever it is. So it’s like I feel like I’m getting a lot of those questions. And one of the clients that I’m working coaching with right now, they’re actually, I’m helping them build their, their funnel in that. Like we went through. Okay, well, who are your avatar? What are their pain points? We picked three different topics, mapped out the interview questions, pulled out their sound bites that they’re going to share on the episode so that the calls are really structured because they’re going to give those questions to the host ahead of time. And then there’s a very specific lead magnet that is, like, the perfect next step. Things that they kind of name drop along the. Along the episode. So we’re still in the throes of, like, building those things. And then I’m coaching them through, like, okay, let’s look at the lead magnets. What do they need? You know, the language for it, which I’m honestly, I’m totally loving. So I’m totally into doing more of that. It’s been so much fun. And we were, like, having this meeting, and he’s like, oh, my God, this is genius. And I’m like, yay. So they’re super happy with. With what’s happening. They obviously haven’t gotten the one sheet and, you know, guested on shows yet. But I just. I love doing it, and I just see how the way a talk can be positioned. And if you empower the host to ask specific questions to guide the conversation, you can get so much more out of that episode than what you had before. Like, I don’t know, you probably. AJ have been on podcasts where there’s a ton of random questions, and you don’t really get a chance to say what it is that you do and how extraordinary you are with your own superpower. And so this allows you, again, to bring that power back and how you craft your talk.
A.J. Lawrence:
So you notice my Clark Kent glasses. Okay, I’ll have to remove them later. Yes. No, but, yeah, I think, you know, and I think it becomes very easy as a guest. You know, the few times I did, you know, went to the other. When I’ve crossed the other side, you just get caught into the conversation, you know, and most shows have sort of a direction. You know, I remember going on someone, a friend of a friend’s, and realizing, oh, this is just a glorified pitch. It’s like, okay, well, cool, let’s talk, you know, and I’ll just play the customer and ask lots and lots of annoying questions because I’ve been being, you know, I’ve had to pitch clients, so I know all those lovely questions. But, you know, it is. I think that’s kind of a cool approach in kind of helping guide it, because it is podcasting. Everyone thinks it’s these. These big numbers and all this. The reality is, you know, as scarily enough, like, we have podcasts, you know, they’re in the, you know, top 1%, which is so scary because it’s like, the fact that, what was I looking. 60% of podcasts have one listen per month, you know, Global, not ongoing. Because.
Lyndsay Phillips:
Right.
A.J. Lawrence:
Almost anyone who does that probably did. But 60% of podcasts released have one listen in their first month. And it’s just like, that’s a lot of content out there to not get much.
Lyndsay Phillips:
I know.
A.J. Lawrence:
So if you have any type of audience, it’s pretty amazing. But then all of a sudden, you hear the Rogan numbers or Call me Daddy or any other, and you’re just like, okay, yes. Different subject matter. I probably should talk about drugs and, you know, sex and, you know, steroids more often. And I probably just got an explicit rating on this podcast just by saying those words. I love how Apple has an automatic explicit rating. You don’t. You know, it doesn’t even ask you.
Lyndsay Phillips:
It just assumes, like, I know it’s first time.
A.J. Lawrence:
I like. I’m like, why do we have an E? And then I listen to the. I’m like, someone cursed in it. They just have a filter. You know, it’s like someone curses in your episode or says, I wonder if it’s the Carlin Seven Dirty Words or whatever. You know, the George Carlin.
Lyndsay Phillips:
Yeah.
A.J. Lawrence:
Do you know, do you ever hear.
Lyndsay Phillips:
That vaguely from George Carlin? He’s funny.
A.J. Lawrence:
One of the. I mean, it is of a date that anyone too young will not realize because it is based upon 70s and 80s, you know, sort of censorship. But. Okay, back to the point. I think this is really cool and people should be looking at it. All right, let’s talk about how you. You go about, you know, you’re now 13, 14 years. 13 years.
Lyndsay Phillips:
Let’s not doing this a long time.
A.J. Lawrence:
We don’t talk numbers. Well, okay, I. I mean, come on.
Lyndsay Phillips:
I know.
A.J. Lawrence:
Gray. Gray.
Lyndsay Phillips:
I dyed my day. No, I don’t, actually.
A.J. Lawrence:
And it’s lovely you have. I tried. I said what my daughter was like one time. Oh, I want to try dyeing your hair. And then it was like. I was like, never again. Because it was so, like, uniform and I looked like all those old guys in, like, the.
Lyndsay Phillips:
That’s hilarious.
A.J. Lawrence:
And I was just like, no, don’t do that. I. No, I don’t want to sit for. You know, I’ve heard, you know, the frosting or whatever, or getting your hair done, you know, where you have all the things. It’s like three hours, four hours. And I’m like, no, not gonna do that. But. All right, back to the point. Sorry. As I ramble. You’ve been doing. You’ve built up an expertise here, and you’ve evolved with sort of the industry. How are you going to go about defining what success is going to be as you move forward for doing these.
Lyndsay Phillips:
Success for me or success for my clients?
A.J. Lawrence:
Yeah, success for you. Just for you. You know, how do you as the entrepreneur, not as the business, you know, not the business. Yeah, I always ask that because I. My joke was someone asked me years ago with my last company when I was going through a really, really tough time. They asked, how you doing? And you know what? And I like just talked about the business and like an hour. And he was like, okay, so how are you? And I was just like, I exist.
Lyndsay Phillips:
They’re one of the same, aren’t they?
A.J. Lawrence:
Yeah, I know. What is going to be success for Lyndsay as on your own entrepreneurial journey?
Lyndsay Phillips:
I am really wanting to step more into the coaching role actually next month. Funnily enough, I have obviously all of my clients that are guest on shows me leverage. But I’m actually going to open up the door and have a 45 minute coaching group call for all of my clients. I just think there’s so many different nuances. Like, you know, you’re even emailing them. You know how to get more opens, your LinkedIn profile hashtags. Like there’s so many different things that an entrepreneur needs to know and it’s like I just want them to succeed. So. So if I can have 45 minutes every month where I can coach them on a topic each month they get a chance to connect. Who? Knowles. My. Maybe they’ll go on each other’s shows or have some synergy on their own and really doing more of that coaching for helping guests kind of create those talks that are going to get them more leads and looking at their, their funnels in that way as well, I just, I’m finding that I’m loving that more and more and you know, just to be able to scale and get more free time and not work anymore late nights, you know, those kinds of things and just. Yeah, just to grow and scale without killing myself.
A.J. Lawrence:
Sounds like a good plan. All right, so other. So we know that if someone’s listening to this because they found it on your site, they’re going to know what to do. But someone who’s finding this through our podcast, our newsletter or, or you know, our different socials, where should they go to learn more about you?
Lyndsay Phillips:
They can go to smooth business podcasting.com and then obviously, you know, find out how to connect. Look at our leverage your podcast show. But I do have a great resource where they can learn three ways to leverage and repurpose their podcast. Guest interviews they can go to leverage your podcast.com guest and they can get that guide and checklist, and at least it’ll get their. Get them on the right path to be able to use those interviews to boost their authority and get more leads.
A.J. Lawrence:
Sounds like a plan. And we will have that in our show notes. We’ll have it in our socials also and in the newsletter when this episode comes out. So that way you can. Yeah, we’ll promote that because that is pretty cool. I always love it when someone creates that separate domain outside of the business. Like, do this. Yeah, go here. So we’ll make sure we get it perfect. Lyndsay, thank you so much for coming on the show. I really appreciate this. This was fun to. To turn the tables. Yeah.
Lyndsay Phillips:
Yeah. I always love chatting with you.
A.J. Lawrence:
Thank you. All right, everyone, thank you so much for listening today. Go check out–and I was about to say Lyndsay Business Podcasting Smooth Podcast because I’m looking at two pieces of data at once and I can’t walk and chew gum, so. Oh, well. So go check out Smooth Business Podcasting. If you’re thinking or just wondering what podcasting can do for your business, being a guest, if you utilize it appropriately. And I have some guests who come on and really do use it. I have a great story about a VC who raised a big chunk of change on a raise off of someone who heard him on the podcast. So that was kind of cool hearing that. But you have to give it thought. And people like Lyndsay, who live in this space and really are dedicated to people like us to help us utilize this platform, could really guide you further down the road much faster than just trying to by yourself. So go check out smoothbusinesspodcasting.com and learn more.
Lyndsay Phillips:
Thanks.
A.J. Lawrence:
All right, everyone, thank you so much. Talk to you soon. Bye-bye.
