We often talk about strategy—growth strategy, sales strategy, marketing strategy. When it comes to content, strategic content is a game-changer. Aligning content with clear goals builds trust and credibility, leading to sustainable growth. This strategy (pun intended) can work for any business, and today, John Hall, an entrepreneur and growth architect, is telling us how to make the most out of it.
About John Hall
John Hall is a co-founder of Influence, which he grew to 100 employees and sold in 2018. Now, as the Chief Strategist at Relevance.com and co-founder of Calendar.com, he helps people manage their time and relationships better. He’s also the author of the best-selling book “Top of Mind” and has won the EY Entrepreneur of the Year Award.
John shares his entrepreneurial insights in weekly columns for Forbes and Inc. and writes for over 50 publications, including CNBC, Harvard Business Review, and Fast Company. Known for his straight talk in PR, SEO, and thought leadership, he’s invested in many successful businesses. When he’s not working, John loves spending time with his family. He’s passionate about helping great companies and people thrive.
How to Grow Your Business with Strategic Content
Growing your business with strategic content starts with aligning your content to clear business goals. Simply creating content isn’t enough; it needs to be purposeful. Start by identifying what you want to achieve—whether it’s increasing revenue, attracting specific clients, or building trust in your industry. Once you have clear objectives, tailor your content to meet these goals.
I’ve found that using a mix of different marketing tactics helps in building credibility and trust. For example, creating detailed, long-tail keyword content can attract the right audience and establish authority in your niche. Repurposing content through various platforms also maximizes its impact, making it more efficient.
And most importantly, you need to measure the effectiveness of your content strategy regularly. This helps in making necessary adjustments to stay aligned with your business goals. Otherwise you risk wasting your time and money creating something that doesn’t move you closer to your goals.
