Building a purpose-driven company is important, but aligning that purpose with your business goals is the real secret to lasting legacy and success. Today, Amit Garg joins A.J. to discuss the importance of having a plan, a sense of purpose, and a clear mission for your business. He shares his first-hand tips for raising funds as a startup, choosing VC investors, and why picking someone who aligns with your values and goals is crucial.
About Amit Garg:
Amit Garg is an entrepreneur and a venture capitalist. He’s the Co-Founder and Managing Partner at TAU Ventures, an AI-first, seed-first VC fund in the heart of Silicon Valley. Amit has built a remarkable career as a tech professional spanning over 20 years in none other than the heart of innovation, Silicon Valley. As a VC, he has a keen eye on promising startups and specializes in seed-stage applied AI investments in Digital Health, Automation, and Enterprise.
Amit has also made a significant impact through philanthropy, merging his purpose with his business goals. He and his team successfully raised funds through crowdfunding to establish essential facilities in rural India. One of them is a self-sustainable hospital, Hospital for Hope, which provides healthcare in a neglected part of the country and serves a community of 100,000 people.
Why align your business goals with purpose
Customers of today are more socially aware and conscious than ever. They now have all the necessary tools to make well-informed purchasing decisions, so there’s no room for outdated sales tricks and old-school techniques anymore. This shift in consumer behavior has elevated the buyers’ criteria to a whole new level. For that reason, being purpose-driven has become undeniably crucial, as people in this landscape are essentially drawn to companies that stand for something bigger than just profit.
However, purpose alone is not enough. It also takes aligning your business goals with your purpose to build long-lasting success. This alignment provides your business with the necessary direction, focus, and clarity. In addition, it steers strategic direction, guides decision-making, and fosters a culture focused on both profitability and impact. More than that, aligning your business goals and purpose is what motivates your team, resonates with your audiences, and ultimately distinguishes you on the market.