Growing a business is one of the most challenging parts of being an entrepreneur. Doug Morneau knows this for sure. From doing his business at home office to making $16M+, he will share his journey to achieving a remarkable success.
Doug also shares his tried-and-tested methods that will revolutionize your approach to marketing and drive substantial growth for your business. Tune in and learn from a true marketing expert and supercharge your marketing efforts.
Doug Morneau is an Author, Speaker, Podcaster, and Media Buyer – specializing in Sponsored Email, a CrossFit & Olympic Weightlifting athlete, husband, dad, and granddad.
His first book “THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales” became an International Best Seller.
He helps his clients with strategy and as a Media Buyer. This has helped his venture capital and investment banker clients raise in excess of $100 million dollars in the USA. He does this by leveraging email marketing, renting/sponsoring third-party permission-based email lists, online PPC advertising, and paid influencer marketing.
Why it’s important to know your customer avatars?
Knowing your customer avatars is essential for successful marketing and business growth. Understanding your ideal customers allows you to personalize your messaging and communication, addressing their specific needs and preferences. By targeting the right audience with tailored marketing campaigns, you can increase engagement, conversions, and customer loyalty.
Additionally, identifying your customer avatars helps you allocate your resources more effectively by focusing on the channels and demographics that yield the best results. This targeted approach maximizes your profitability, marketing impact, and saves time.
Moreover, developing products and services that cater to your customer avatars’ pain points and goals enhances customer satisfaction and drives repeat business. By building strong connections and delivering personalized experiences, you foster loyalty and positive word-of-mouth referrals.
Overall, understanding your customer avatars allows you to develop effective marketing strategies, efficiently allocate resources, and produce customer-centric services that drive business growth.
In this episode, Steve, Mary, Richard, and Doug discuss:
- Leveraging direct mail, email, and other “old” marketing tools
- Renting email lists
- Knowing your customer avatars
- How he took his business from home office to $16M
Key Takeaways:
- Never ask someone for advice who hasn’t done what you want to do or is willing to pay the price you’re are willing to pay
- Test, test, test to get the very best information you can
- Develop relationships with those who can help you move forward
- Nothing beats meeting people face to face, pressing the flesh, having a drink, having a cup of coffee, going for a run, and hanging out
Best Advice I Ever Received: Never ask someone for advice who hasn’t done what you want to do or is willing to pay the price you’re are willing to pay
