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Join or Die: Digital Advertising in the Age of Automation by Patrick Gilbert (Book Review)

Navigating digital advertising as a business owner can be challenging. In Patrick Gilbert’s book Join or Die: Digital Advertising in the Age of Automation, you’ll find solutions to common marketing problems like ineffective campaigns and wasted ad spending. Learn how to use automation on platforms like Google Ads and Facebook Ads to boost your marketing. Get ahead in the digital era—get your copy today and transform your advertising strategy!

Who is Patrick Gilbert?

Patrick Gilbert hails from Long Island, NY, where his passion for marketing and economics first took root. He pursued his studies at Pennsylvania State University, earning a solid foundation in marketing principles and economic strategies.

Patrick serves as the Executive Director at AdVenture Media Group, a leading agency specializing in digital advertising. His expertise in automation within the advertising landscape has garnered international recognition. Google, acknowledging his exceptional insights, invited Patrick to deliver presentations at prestigious conferences in NYC, London, and Dublin.

Patrick’s contributions to the field have earned him accolades and recognition. Goodfirms.co named him a Top 10 Thought Leader for PPC Machine Learning, highlighting his pioneering work leveraging machine learning for pay-per-click advertising. Additionally, PPC Hero recognized Patrick as one of the Top 50 Most Influential PPC Experts of 2020, solidifying his status as a leader in the digital marketing arena.

Why should you consider reading “Join or Die”

For business owners dealing with digital advertising, Patrick Gilbert’s book Join or Die: Digital Advertising in the Age of Automation is a must-read. This book offers insights from a top PPC leader and guides using automation on platforms like Google and Facebook Ads.

Gilbert explains machine learning in advertising platforms, offering tips and strategies to improve campaign performance immediately. Each chapter covers Google Ads, smart bidding, and advanced tracking, equipping readers with actionable knowledge for better campaigns.

What makes Join or Die special is its blend of theory and real-life examples. Gilbert openly shares about both successful strategies and costly failures, providing valuable lessons from AdVenture Media’s experiences. Entrepreneurs will appreciate the 24 chapters of case studies and machine learning concepts that transform how campaigns are strategized.

This book isn’t just about implementing automation. It’s a blueprint for leading marketing teams in the automation era. Gilbert’s insights challenge traditional views and prepare entrepreneurs to adapt and thrive in a fast-changing industry. Readers will feel more confident and motivated to use automation as a strategic advantage.

Join or Die received praise from industry experts like Larry KimBrad Geddes, and Frederick Vallaeys. Their endorsements emphasize the value of Gilbert’s ideas, making this book a great resource for any marketer who wants to stay ahead in digital advertising.

Join or Die: Digital Advertising in the Age of Automation is a digital advertising masterclass for business owners. Patrick Gilbert’s expertise shines through, making complex automation principles accessible. Whether new to digital advertising or looking to optimize your existing strategies, this book will guide you in navigating the automation revolution.

Final Thoughts

Join or Die: Digital Advertising in the Age of Automation by Patrick Gilbert is essential for business owners navigating digital advertising. Gilbert simplifies machine learning concepts and offers tips for improving campaign performance on platforms like Google Ads and Facebook Ads. The book combines theory with real-world examples, sharing successful strategies and lessons from failures. It’s a blueprint for leading marketing teams in the automation era, empowering entrepreneurs to adapt to a changing industry. Join or Die is a must-read for anyone looking to master the automation revolution in digital advertising.