Passive Prospecting by Levi Lascsak and Travis Plumb (Book Review)
Passive Prospecting by Levi Lascsak and Travis Plumb shows a new way to grow your business: using YouTube to bring in leads. After getting tired of cold calls, knocking on doors, and spending a lot on ads, Levi and Travis found an easier and more natural way to succeed. In less than two years, they grew their real estate business to $2.6 million without spending money on ads. This book shares the simple steps to creating YouTube content that keeps bringing clients to you. If you’re starting, Passive Prospecting will help you stop chasing leads and let them come to you instead.
Who are Levi Lascsak and Travis Plumb?
Levi Lascsak and Travis Plumb are real estate entrepreneurs who transformed their lives and careers through innovative passive prospecting strategies. Levi, a former Army sergeant, and Travis, a Navy Seabee, both served in Iraq before overcoming personal challenges and achieving success in the real estate industry. In 2020, Levi, a new real estate agent, launched his first YouTube video, and soon after, he partnered with Travis. Together, they closed 64 transactions in 2021 and 154 in 2022 organically through their YouTube channel.
Raised in small Texas towns, Levi and Travis share a passion for real estate and deep resilience, having faced setbacks in health and business. Their determination led to creating the fastest-growing real estate YouTube channel in Dallas, generating 3-5 inbound leads per day without any ad spend. Through their work, they help others build successful real estate careers by following their passive prospecting process.
What Makes “Passive Prospecting” a Must-Read?
For business owners, Passive Prospecting by Levi Lascsak and Travis Plumb offers a refreshing alternative to traditional marketing and sales tactics. In this book, they share their firsthand experience of using YouTube to build a thriving real estate business without cold calling or spending money on ads.
Levi and Travis explain how they went from zero to $2.6 million in less than two years by leveraging YouTube for their real estate business. By their second year, they were earning $47,000 per video without running a single paid ad. For any business owner frustrated by cold calls, door knocking, or high ad spending with little return, this rapid growth story is not just inspiring—it’s proof that the right digital strategy can transform your business.
What sets Passive Prospecting apart is its focus on using YouTube as the primary driver of business growth. Levi and Travis highlight the difference between interruption-based marketing (cold calls and ads) and intention-based marketing (content-driven approaches like YouTube). Instead of chasing prospects, they teach readers how to create valuable, evergreen content that attracts clients organically.
Their strategy emphasizes that YouTube is more than just a video platform—it’s a search engine where potential clients actively look for answers. By positioning yourself as a knowledgeable guide, you become the go-to expert in your field, drawing leads without spending a dime on ads.
They also stress the importance of creating evergreen content—videos that remain relevant over time. This keeps the leads flowing continuously. Once you’ve built your library of videos, your business can run on autopilot.
Passive Prospecting challenges outdated sales techniques and provides a smart, service-based approach to marketing that works in today’s digital world.
If you’re tired of chasing leads and want to flip the script, this book will show you how to bring the business to you.
Final Thoughts
Passive Prospecting by Levi Lascsak and Travis Plumb offers a game-changing approach for business owners who want to move away from outdated sales tactics like cold calling and paid ads. By focusing on YouTube as a powerful platform for intention-based marketing, Levi and Travis show how to create evergreen content that continues to generate leads organically.
Their firsthand success proves that with the right strategy, you can grow your business, attract clients, and establish yourself as an industry expert—all without chasing leads. If you’re new to content creation or a seasoned entrepreneur looking for fresh ideas, Passive Prospecting provides steps that will help you take your business to the next level. If you’re ready to stop chasing and start attracting, this book is your go-to resource!
