Viki Winterton exited Expert Insights Publishing for $11 Million. Viki talks about holding fast to your integrity and your bliss in building and growing your businesses and never losing yourself in the process.
Viki Winterton is Founder of Expert Insights Publishing, home of best-selling and award-winning books and magazines. It is where visionaries and those on the rise come together to create immediate impact.
Expert Insights Publishing is built with over 30 years of expertise in promotion, publishing, product development, networking, and success. Fortune 100 companies and individuals across the globe know Viki for fostering powerful and loyal relationships and supporting her communities in wildly creative, unique, and wonderful ways.
Viki is also a multiple #1 International Best-Selling Author and Award-Winning Publisher. She is also the founder of Bestselling Authors International Organization, The EIPPY Book Awards, Write Now! broadcast and Write Away, Write Now!, the global community where writers find everything they need at each stage of their journey!
Diversification to increase profitability
Businesses can use diversification as a powerful strategy to increase profitability and effectiveness. Companies can reach untapped customer segments, diversify their revenue sources, and lessen their reliance on a single source of income by expanding into new markets, goods, or services.
By promoting stability and resilience, this strategy serves to reduce the risks brought on by market fluctuations. Additionally, diversification encourages creativity, giving companies the opportunity to innovate and obtain a competitive edge. Businesses can increase operational efficiency by utilizing synergies and achieving cost savings.
In the end, diversification boosts profitability and efficiency by building a strong foundation for long-term success.
In this episode, Steve, Mary, Richard and Viki discuss:
- How modelling lead to creating her business and how she got started, scaled, then exited it.
- How acquiring and growing extremely quickly changed the culture and environment of the business.
- Profitability is key in several industries, but know your industry and how the metrics are measured in your industry.
- Diversifying to increase profitability and effectiveness.
Key Takeaways:
- Measure your business on your profits, not your billing. Plan for every aspect of your growth.
- Build your business on your integrity and passion to be of service.
- The people you bring on, whether through hiring or acquisition, can change the environment of your business.
- Look at the essence of your bliss and do that. What is at the heart of what you love, not the surface at what you love.
“Follow your bliss. You have to be doing what you love. If you are doing what you love, everything comes natural and it doesn’t feel like work.” — Viki Winterton
Connect with Viki Winterton:
- Twitter: https://twitter.com/WriteAwayNow & https://twitter.com/coachexchange
- Facebook: https://www.facebook.com/BestsellerLaunchpad/ & https://www.facebook.com/viki.winterton & https://www.facebook.com/EippyAwards/
- Website: https://www.mybookmybiz.com
- Youtube: https://www.youtube.com/channel/UCOuFEwzu86Q4srauJEXIWRA
- LinkedIn: https://www.linkedin.com/in/vikiwinterton/
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