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$13M in Annual Revenue – Steven Sashen, Xero Shoes
07 August 201954 min

$13M in Annual Revenue

Steven Sashen, Xero Shoes
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Joining us today is Steven Sashen, the founder and CEO of Xero Shoes, a thriving business generating a staggering $13 million in annual revenue.

Learn about the distinct roles of a CEO and founder and the pride they take in ensuring exceptional customer service. Discover how barefoot running led to the creation of the model of Xero Shoes.

Steven Sashen is a serial entrepreneur, a former professional stand up comic and award-winning screenwriter. He is also a competitive sprinter — one of the fastest men over 55 in the country. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating “a MOVEMENT movement.” It has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O’Leary.

Exceptional customer service

Creating exceptional customer service is about going beyond mere transactions and fostering meaningful connections that exceed customer expectations. It requires a customer-centric mindset, effective communication, empathy, and a commitment to continuous improvement. By implementing strategies such as active listening, personalized experiences, swift responsiveness, and empowered employees, businesses can create a service culture that not only delights customers but also builds long-lasting loyalty and drives sustainable success.

Steven Sashen:

“Since we are trying to change the world, we want to do the right thing for the brand and the product”

Episode highlights:

  • Barefoot running and how it led to the creation of the model
  • Pride of ensuring great customer service
  • CEO role versus Founder role and their experience with the business
Connect with Steven Sashen:
Resources mentioned:

Transcript

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