Contrary to the belief that focusing on purpose detracts from profitability, many purpose-driven companies experience robust financial performance. A strong focus on creating a positive impact can differentiate a company in a crowded marketplace, attract loyal customers, and drive sustainable growth. As Dominnique Karetsos has seen with Healthy Pleasure Group, profit with purpose is not just possible – it can open up new revenue streams and market opportunities, put companies at the forefront of innovation, and help them attract like-minded partners and investors.
About Dominnique Karetsos
Dominnique Karetsos is a seasoned entrepreneur with over 25 years of experience in more than 40 markets. She founded Healthy Pleasure Group and co-founded Minthub, focusing on building a global ecosystem for sexual health and technology. Dominnique is also a General Partner at Amboy Street Ventures, the first fund dedicated to investing in sexual health and women’s health technology.
Known for her knack for spotting trends and reshaping brand strategies, she helps startups and established brands grow and thrive. With degrees in international marketing, management, and advanced supply chain management, Dominnique blends her diverse skills to lead with vision and purpose. She’s passionate about driving social change and innovation in the sexual health industry, making a real difference in people’s lives.
The Business Case For Profit With Purpose
The concept of “profit with purpose” is not something new but it is certainly a game-changer. Dominique’s journey with Healthy Pleasure Group is one of many examples how aligning business goals with a meaningful mission leads to sustainable success. When a company focuses on real consumer needs and embraces compassion, it naturally fosters innovation and brand loyalty.
Numerous studies confirm that purpose-driven businesses attract dedicated employees and like-minded investors, creating a positive cycle of growth and engagement. And on the financial side, these companies outperform their competitors. For instance, a Deloitte study found that purpose-driven companies had 30% higher levels of innovation and 40% higher levels of workforce retention.
The takeaway is clear: prioritizing purpose alongside profit isn’t just ethical—it’s smart business. It builds stronger teams, loyal customers, and a better world. Even in challenging times, purpose-driven companies show remarkable resilience. During economic downturns, these businesses often recover faster and emerge stronger. So what not to like?
