Giving Up Control For Greater Business Growth With Brett Gilliland, Elite Entrepreneurs

Giving Up Control For Greater Business Growth With Brett Gilliland, Elite Entrepreneurs

November 4, 2021

Do you think you can grow your business to the best of your abilities?

Brett Gilliland, Founder and CEO of Elite Entrepreneurs, sits with A.J. Lawrence to discuss how to grow your business when you’ve reached a point of saturation with it. They talk about giving up control of business operations, sharing responsibilities, and optimizing hiring strategies to achieve the end goal or vision.

Listen to this episode to learn the mindset, skills, and tools to grow your business to the next level.

About Brett Gilliland:

Brett Gilliland is the Founder and CEO of Elite Entrepreneurs, a company specializing in giving 7-figure business owners the knowledge, processes, and tools to grow even further. He’s an expert in organization development, leadership, and strategy and has spent 10 years of his career helping Infusionsoft grow from $7M in revenue to over $100M. 

Why defining your purpose could be a key step to business success?

Having a clear sense of your purpose can have unique advantages and help grow your business and succeed in many ways.

Firstly, when a business has a clearly defined purpose, employees are inspired to think creatively and explore new ideas that are in line with the greater impact they want to achieve.

Additionally, it fosters the development of a genuine brand identity by going beyond the technical specifications of a product to create a strong emotional connection with consumers. This authenticity attracts not only loyal customers but also top talent who seek to work for companies that share their values.

A well-defined purpose also improves organizational decision-making by directing plans and actions toward a single objective.

By incorporating ethical practices and taking into account social, ethical, and environmental considerations, purpose-driven companies tend to be more resilient and sustainable over the long term. These unique reasons collectively contribute to business success by creating a deeper sense of purpose, attracting stakeholders, and positioning your organization as a force for positive change.

On today’s episode:

  • Meet Brett Gilliland, Founder and CEO of Elite Entrepreneurs – 00:50
  • Brett shares where he stands in his entrepreneurial journey – 03:15
  • How to relinquish control as a business owner and why Brett thinks it’s instrumental to business growth – 11:00
  • Brett shares how they teach the mindset, skillset, toolset, and actionable insight to help entrepreneurs make the significant shift to growing their business beyond 7 figures – 16:01
  • How the Elite Ignition program (of Elite Entrepreneurs) provides businesses the foundational tools to scale beyond seven figures – 20:19
  • Brett explains why they assign an accountability partner for businesses signing up for their program and how it helps them set aside an hour or two every week for their business – 25:14
  • The most crucial reason why Brett finds the ‘growth niche’ interesting to continue exploring – 28:24
  • Why it’s essential to hire and build a team for your company – 29:14
  • Why defining your purpose could be a key step to success – 31:30
  • Why Brett wants to grow his business to an extent where he doesn’t have to get involved in its operations directly – 35:26
  • Episode Overview – Finding work that’s right for you – 38:11

Key Takeaways:

  • Growing your business beyond seven figures is easier when you stop being the central role for every operation. A powerful vision ensures your business is no longer about you but your purpose.
  • Organization and hiring the right people are essential for your business growth. Your company benefits the best when you find people fit for it. 
  • As an entrepreneur or business owner, you shouldn’t necessarily wear yourself out to ensure growth. Instead, the key is to upskill, hire, and strategically bring a shift to your existing model to fast-track growth.
  • Inviting or teaming up with an accountability partner or coach is an excellent way of showing up regularly to evaluate and think about your business and its future. They also help you see whether you’re on track with your vision.

Why is it hard for entrepreneurs to give up control of their business?

[11:43] “Entrepreneurs have a hard time relinquishing control. And it’s not necessarily an ego-driven thing. It’s sometimes a fear-driven thing.”

Are you planning on growing your business beyond seven figures? Let us know how you measure your business growth and whether or not you would give up control of your business. Also, don’t forget to drop a hello if you want to share your entrepreneurship story on the podcast.

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