[00:01:39] A.J. Lawrence: Hi Will, thank you so much for coming back on the show. I know it’s been a couple of years, summer of ’19, we’re really excited to have you back on the show. What’s been going on since you were last here?

[00:01:52] Will Moore: Thank you for having me, A.J.. So, you know, just continuing to build momentum, no pun intended. That’s my goal everyday to just, you know, use that law of compounding and not get caught up in ‘oh man, I haven’t had hit a home run yet’ or ‘I haven’t-‘ because at the end of the day-

[00:02:14] You know, I was just reading an article last night actually, that ties into this and it was talking about the law of compounding and the magical effect that it has and how people just- it’s hard for our brains to wrap around it because we’re like, especially more than ever, an instant gratification society. We want now. We can hit a button, we can get whatever we want. That was the business that I sold, doorstep delivery. Hit a button, get your food delivered within an hour. So I get it, but that’s not the way the universe works, even though that’s the way we want it to.

[00:02:47] The universe pays dividends when you invest certain energy, time, money, whatever it is. In that law of compounding, it’s a universal principle that you can’t cheat. If you just stay with the course, keep putting one foot in front of the next, and you don’t give up like 99% of the other people tend to do and they’re like ‘oh, it didn’t come to me’ like ‘wait, I’ve been working for a week or I’ve been working for a year, I’ve been working for two years and I still am not there’. I mean, I’m sure you know the average business doesn’t even start making money usually until after two years.

[00:03:22] So for me, my journey after exiting my business fortunately, I was able to put myself in a position where I’m not worried about where my next meal is coming from and I cannot have to have necessarily a ton of income coming in to support my lifestyle. I just focus on Moore momentum, the 5 core life, helping people stop their failure habits, replace them with success habits, to continue to build momentum in all of the areas of their life, not just their business, to help them become an entrepreneur of the most successful business they’ll ever run which is their life.

[00:03:57] A.J. Lawrence: I found that really interesting. I love your five pillars because I think there’s a lot of processes, programs, et cetera, that talk about it. I noticed yesterday you were talking or two days ago, talking about making sure you put enough happiness into your happiness pillar. How do you help entrepreneurs keep the pillars balanced?

[00:04:18] Will Moore: That’s a great question and that, my friend, is the tricky part. It all comes down to accountability – having an effective accountability system because what you just said, you’re not alone. Most people- you know, New Year’s resolution, I’ve heard statistics such as, as high as 99% of them don’t come to fruition. Sometimes I feel like it could be even higher because people just get all hyped up or they read a book, even if it’s not a New Year’s resolution, they get excited. They see something ‘Guess! I’m going to transform my body!’ or my mind or my business, or whatever it is and they start to put in the work. But, as you heard me use the word habits earlier, habits, routines, if you don’t actually change your habits and routines, you’ve got no chance. And the only way to do that, I call it kind of faking it until you make it.

[00:05:11] You’ve got to sort of say, ‘okay, this is what I want to become’. Based on that, what are the habits I need to build in order to get there? And how do I hold myself accountable so that I make sure no matter what, even though it’s going to be really hard at first because those failure habits have dug in real deep. But here’s the beauty of it: habits don’t care if they’re good or bad, helping or hurting us, right? They’re going to do their thing.

[00:05:37] A.J. Lawrence: I like that.

[00:05:38] Will Moore: As I just mentioned, they’re going to compound over time and they are going to form who we are. So if you’re able to actually become aware of the ones that are hurting you and set up a system to say, ‘okay, every morning I’m going to say these are the ones I’m working on today’, and every night I’m going to basically come up with some sort of a scoring grading system- which by the way, this is what my system is. This is what I have. That way, every day, every morning you’re thinking about it and then every night you’re sort of evaluating yourself, like how do I do? That’s automatically making you more aware of the actions you’re taking. Because when we’re on autopilot, just like most of us are when we have our habits, you’re not thinking about these things and what these negative habits that start creeping up on us start to do and how they compound. Before you know it, your whole life and all five of your cores is filled with these failure habits and you’re building negative momentum going in the wrong directions. So, it starts with becoming aware and accountability system and making sure no matter what, you hold yourself to.

[00:06:44] A.J. Lawrence: For the entrepreneurs in your program, what do you normally see as sort of the transition points and maybe your experience in that sort of- because I know for myself a lot of times, momentum, and I’ve been lucky a lot of times, momentum in one area starts carrying over and giving me positive feedback and letting me create a flywheel of positive as you call them habits.

[00:07:12] What was the sort of situation when you decided that it was time to start creating these consistent feedback loops of positive versus just letting them. And then what do you see in your entrepreneurs in your program? that transition where they’re going from like ‘oh, I’m trying’ to ‘okay, today I did 10 pushups and I did this…’.

[00:07:36] Will Moore: Right. So, my mind goes back twenty-five years ago in college, I was suicidal. I was your typical victim, sure that life was out to get me. I won’t go into my whole childhood story, but I had, everybody’s got their own story, mine was a bit of a rough start. We moved around a lot. My mom was an alcoholic, abusive – physically, verbally, and my parents were divorced. So I got to college and I just had no sense of self. And I serendipitously discovered a book called How to Win Friends and Influence People by Dale Carnegie, which is classical brief[a], at least heard if not read it. I’ve read it multiple times, great book I recommend to everybody. That just sort of shifted my sort of like, ‘okay, there’s a different way to look at the universe and the world’ and I just became this insatiable beast of like ‘I am going to reinvent myself. I’m going to become happy no matter what, I’m going to use myself as a human science experiment’.

[00:08:35] And I just started reading tons of books, taking tons of notes, saying what worked, what didn’t and just sort of writing down what I call these total truths – these universal principles that I’ve read multiple times. It’s in different books that I’m like, okay, wait, everybody’s saying the same thing. And then I’ve tried it out in my own life. And I’m like, okay, this is proven. I’ve now proven that this is something that has probably been around since the beginning of time, will be around until the end of time. I can base my actions off of this and go ahead and start taking them. And you always want to start small. You can’t start big because if you try to do everything at once, you’re effed because the brain doesn’t want you to. The brain goes, I’m overwhelmed, this aint happening, there’s no way. So you want to start super small.

[00:09:20] I have this quiz that you can take on your five cores to see where you currently stand in each of your cores. Whichever one you score low, is then, say ‘okay, this is my weakest area right now in life and this is where I want to get going’, and start taking the actions that are going to start building momentum. And then what happens is they all start to spread to the next. It’s like a ripple effect. So let’s say physical health is your worst. One, physical and mental as you know, are connected so you start to improve your physical, you start to feel better mentally. You start to improve your mindset, you start to improve your emotional health. You start to improve your career and your finances and things just, and then once they all start kind of I call it firing on all cylinders, working together. Then you’re able to kind of start finding that balance, and balance is very tough.

[00:10:04] You mentioned that word because our minds want to just add creatures. We can only focus on one thing at a time. So, career and finances for instance, which a lot of people spend the majority of their time focusing on, it’s okay to go through spurts, like you’re starting a new business. But if in your entire life, for years, you’re basically neglecting your other four cores 90% of the time just to focus on the career and your finance, you’re not doing yourself any favors because you’re not enjoying the ride. You’re not enjoying the journey. You’re just focused on this magical thing that you think at the end of the rainbow you’re going to get if you push your head down and keep just working, working, working. But, what I’ve found is, you have to step back and you have to incorporate the relationships and be proactive with your friends and your significant other and with your acquaintances even, instead of just looking down at your phone when you’re talking to people or not smiling. You got to start developing those relationships, those allies. You never know where that’s gonna come from in terms of people that might be your next best friend or your next business partner.

[00:11:15] Physical health, same thing, you can’t neglect these things. If you’re able to proactively schedule them into your life using technology, gamifying the experience as I call it, making it fun, tricking your brain into wanting to do these things. It’s a total game changer.

[00:11:32] A.J. Lawrence: Over the course of my life I’ve experienced bits and pieces of it. I like how you put it together. And it seems very authentic from your experience. Is that very important to you? I know that may not be a great question, but is it important to you about how authentic it is to your experience- that you’ve developed through this program?

[00:11:59] Oh, and by the way, we’ll make sure that the quiz for your five pillars is in the show notes. But tell us about the importance of your authenticity, because you very much line up in following your different things. You live this, you don’t just kind of pitch it.

[00:12:17] Will Moore: I definitely live it, right. You’ll see if you follow me on our site 5 Core Life, you can see me living it in Moore Momentum, it’s another one. On IG, where it’s a little bit more personal, you get a little bit more of my family stories.

[00:12:33] I’ll tell you, my biggest pet peeve is these self-proclaimed experts that say ‘oh, you gotta do this, you got to do that’ because they read it somewhere. But they’re not actually doing it, they haven’t lived it. I’ve got 25 years under my belt and you know what? I’m still learning, I’m still growing, I do not know everything, right? So right away, you know that I’m probably at least semi-trustworthy by not saying that I’ve got it all figured out and ‘just for $9.99, you too can have it figured out’. I do not like that.

[00:13:08] You got to be real. You got to say ‘look, I’ve tried this. I’ve done it myself’, because then as when you’re telling people your system like ‘I’ve actually done this’ and they can tell. People can spot BS a mile away, I feel like, and my system actually has evolved. It started as me keeping track of my habits. My accountability system started with Benjamin Franklin’s 13 Virtues.

[00:13:32] A.J. Lawrence: I was wondering, it seemed very evocative of that.

[00:13:34] Will Moore: Yeah, so you’re familiar. For those that aren’t, you’ve got basically a chart. Along the top of your paper, you put the days of the week. Along the spine, you put the habits that you’re trying to change. His, he called the virtues, but it’s the same type of concept. I slightly modified his and I actually had my very original on my website, you can go see. I have my very original one that I created like 25 years ago on a piece of paper that I was using and I printed out like seven copies. Every week, every day at the end of the day, I would say, ‘okay, these are the habits I’m working on’ and I just put a little check mark. How did I do? Did I do it? Did I not? Then evolved into a word doc, then it evolved into a spreadsheet. And then it got to the point where it felt like work, it felt like homework. So as I mentioned that earlier that we’re gamified, I decided to gamify it. I didn’t want my brain to feel resistance to it. I wanted to make it fun and excited. So I’m literally developing an app that allows you to essentially trick your brain into feeling like it’s a video game that you’re playing and when you level up on screen though, you’re actually leveling up in real life. So that app I’m super excited about, I’m looking to launch in April, maybe May.

[00:14:55] A.J. Lawrence: Okay, cool.

[00:14:56] Will Moore: I mean, well really nicely, you’re a rocket ship, and those are your five cores. Your five cores are the cylinders of your engine. In order to fly off to the next planet, the next galaxy, meet aliens, go through asteroid fields, battled through, strengthen up your ship, you have to maintain balance in each of your cores otherwise you’ll fly off course. It’s a fun gamified way to do it. You only check in once a day, like I said, you check in in the morning, you check in at night and kind of grade yourself, but it’s doing it in a fun way. And so I’m super, super excited to roll that out.

[00:15:33] A.J. Lawrence: Now I’m looking forward. We’ll make sure we let everyone in the audience know. We’ll post it and we’ll send it on the newsletter.

[00:15:41] Will Moore: Yeah. One site, if you look up, if you go to gamify your life and then there’s the thing says the app, you can sign up for free. It’s only free app, a beta version of it when it comes out.

[00:15:52] A.J. Lawrence: And that’s mooremomentum.com site gamify your life.

[00:15:56] Will Moore: Yeah, m-o-o-r-e momentum.com. You got it.

[00:16:00] A.J. Lawrence: Cool. We’ll have to, I need a game that- see, I believe your sons, you have two sons, correct?

[00:16:06] Will Moore: That’s right, yeah.

[00:16:07] A.J. Lawrence: I have a 16-year old, so I need a game I can beat my son in, because at this point he is a whiz at every computer, video game, et cetera. So I need something, so please.

[00:16:21] Will Moore: Well, you just hit it on the head. The younger generation especially, that’s what their mind gravitates toward, so it’s like why fight uphill? Reduce the friction of making them want to improve their lives. Start them young, have these games.

[00:16:36] So my whole idea that my company Moore momentum, it’s not just this app. I want to be like the Hasbro of wellness, right? I have a bunch of different ideas for different games and things to make it fun for all age groups to start leveling up their life and again, you’re tricking your brain into sort of wanting to become the best five core life version of yourself. But it doesn’t feel that way, it feels like you’re having lots of fun.

[00:17:02] A.J. Lawrence: I like that. Have you ever played Cashflow from the Rich dad, Poor dad guy?

[00:17:09] Will Moore: I’ve never played that game. I’ve read that book multiple times. I never was able to connect with people that like, cause I was like at the time, the only one that was reading that book. I never did. And then there was a group that I’ve found that played it and I never made it to it. And I’m cursing myself. Please, yes tell me, I always want it.[b]

[00:17:28] A.J. Lawrence: The reason- as I was listening to you was I’ve, he had the book series and stuff like that, but one of his old business partners was- there’s a podcast somewhere and I’ll try and dig it around and put it into the show notes and send it to you. Talking about that, yes he was being successful in building the concept, he was the Rich dad, Poor dad. But when the game came out and especially when they made the junior version of it, all of a sudden their audience expanded by about 10X because people started playing it, not just reading and talking about it and it put a framework in it.

[00:18:10] When my kids were about 7 and 9, I got them playing the junior one. And my daughter, my middle daughter, she was crushing the game so much that she wanted to play the more advanced game. So, in listening to you talk about the gamify, I could see very much using that as a pathway to then bring folks into the rest of it, the rest of Moore momentum. I like that. That’s a great model.

[00:18:40] Will Moore: Thank you for reminding me that. I forgot about that game and what I’m doing, I’m sure I was inspired at some point by that because I remember thinking that it was really cool and that was years. That was one of the first books I read. It helped explode my real estate, I own a bunch of real estate properties that I manage and I rent out and that book, that’s what started that for me. The real estate aspects of my life, investing in my wealth, growing it, and that whole passive income, passive income generator, right? Big, it stuck with me. I just remember reading, ‘you want your money to work for you, whether you’re working for it or lying in bed sleeping’. And I remember thinking, ‘yeah, that’s what I want’. Absolutely, good one.

[00:19:26] A.J. Lawrence: Tell us kind of the experience, I know I am very interested about the people in your program, what they can expect to kind of happen as they join you?

[00:19:38] Will Moore: To me, and I think this is I feel like I am a bit ahead of this, and not to toot my own horn and be like ‘I see the future’, but I do feel like I’ve got a pretty good track record of spotting trends before they happen. So real estate right before the boom, I got, I went all in. And I saw things, I’ve always, that’s how my brain works. I’m very observant, like I said, I think it came from the self-help books causing, forcing me to sort of become ultra aware of myself and my surroundings. And then right before the crash happened, I saw that coming too and I got out and then got back in. And then with my doorstep delivery, restaurant delivery service business. We actually started- so for people that aren’t familiar, it was a similar to a Grub Hub or Uber Eats or DoorDash. That’s how people know them now. But we started way before those guys. And I saw the writing on the wall. I was like ‘I’m stuck in an office all day. I can only order pizza and Chinese. There’s gotta be something better out there’, and there wasn’t. And so me and my buddies said, let’s do it and we started it.

[00:20:46] That’s when I quit real estate. Because I saw the writing on the wall, I was like, this ain’t going to work when we pivot. And I did that. And it was literally, we start our business the year the iPhone came out so this is how long it was ago. And I remember thinking, wow these phones, our drivers can get the order on their phone and they can get the directions and they hit a button. And instead of having to have this big Garmin GPS thing that they have to pay and put on their car, which was a barrier to entry for a lot of our drivers because our drivers are, you know, they’re living day to day, a lot of them paycheck to paycheck, which at the time I was pretty much too. And they don’t want to spend $150 on a Garmin[c]. But their phones, they had all the GPS. We could send the order right through. It was like perfect time and it took off and you know, that story ended well.

[00:21:36] And so I do see this kind of coming back to what I was saying as sort of like the next thing in terms of you start to see businesses, understanding if you want to get the most out of your employees, and if you want people to be, you got to make sure they’re happy and that they are well-rounded in all their — [d],right?

[00:21:55] The old school way of thinking was, ‘We don’t care about anything else going on in your life, Jim. Just make sure that you’re producing for us, just make sure you’re putting up sales figures.’ And to me, it’s about the 5 core life. So, on both sides both the employee or if you’re on the entrepreneur side, if you don’t have all five going for you, you’re going to have a hard time accelerating in one of them. And even if you do accelerate, you’re going to find some sort of emptiness in you. Take it from me, somebody that sold, our business sold for a combined $330 million. When I got that paycheck, I didn’t get $330 million. At that point I had partners. We, you know, grouped up with other people so it was dispersed. But I still got a pretty nice paycheck out of it and I remember thinking, ‘okay, I’ve now proven what I knew was going to happen’. It felt amazing, incredible for the first I’d say two weeks, month. Sometimes I joke I’m like for 30 seconds itself, it felt good, but no, it was probably more like, ‘Hah, weight’s lifted off my shoulders, 10 years of my life working and now I just got rewarded. Yes!’ Right? Everybody thinks that’s going to last forever like, ‘okay, now I can just go retire and just go listen to Bob Marley somewhere’, but no. It wore off very quickly and I said, now what? What’s next?

[00:23:12] And to me, had I not been building my relationship core, my physical health core, my emotional health core, my mindset core along the way, I’d have been effed because I would have felt super empty. And in fact, you see a lot of that happens to a lot of people that neglect these other main areas of their life and then they get financial success and it doesn’t feel that thing inside of them that they thought it would. So what do they do typically? They just go out and try to get more because they don’t understand that more’s not going to do it for them. They’re just obsessed with making more and more and more, and they’re chasing the next big thing, but that never actually leads to happiness.

[00:23:51] A.J. Lawrence: I know. With my last business that I was able to sell, I kind of sold on the way down not the way up. I was the business, the business was me. My whole worldview was that and I let everything, including my own family, fall to the side or take damage. And this was something that took me a while to recover from.

[00:24:15] Will Moore: I’m one of the few people that can definitely relate to that. Sure it was tough because then not only did you not get as much as you probably thought in your mind you’d already created- that’s another thing to make these expectations, this is what my business is worth- and then you get this much. Yet, had you stepped back and somebody said five years earlier you’re going to get $2-$3 million in business, you’d probably be like ‘sweet!’, right? It’s all relative and that’s part of the mindset core, adjusting your perception to not be that victim that look at things from, for lack of a better term, with the glass half empty vs half full, and force yourself to focus on, ‘okay, what’s the good of this?’ and just to move past things and not dwell and just keep putting one foot in front of the other.

[00:25:00] A.J. Lawrence: Nice. Yeah, that is true. It’s a good advice and I think a lot of times you almost have to experience it before you start understanding that value because you’re in such a rush.

[00:25:12] Will Moore: That’s exactly right. So, you know that’s what I’m trying, I’m trying to kind of hack the system. I’m kinda trying to cheat the system and trying to like figure out a way to get through to people before they have to experience their own rock bottom or their own like 10 to15-year journey where they’re like ‘oh, now I get it’, right?

[00:25:30] I got these two little boys and God love them. I want them to learn these lessons, these universal principles, all this stuff I’m talking about today before it hits them when they’re in their young adulthood and they’re a victim like me, like suicidal or you know. Right now, teen suicide is at an all time high. Social media- it’s like because more and more, the world is becoming focused on things, on money and beauty and fame and ‘oh, if I could just hit a button, I can be like that’ or ‘if I could just get enough followers or get enough likes’, and it’s really sad because it’s completely warping people’s minds. Again, it goes back to your perception, your mindset and to thinking that life is about one thing when really, like I said, it’s about these five cores. So I’m like trying to force it in here and like ‘Guys, come on. Let’s go. Let’s get these cores in’. I just want to try to gamify it, make it fun because there’s still a stigma with self-help and personal development. And there’s still, even though it’s gotten a lot better than from when I was younger, there’s still this kind of wall of like, ‘Whoa, whoa, whoa. Don’t try to change me. I’m fine just the way I am.’

[00:26:46] A.J. Lawrence: As you dealt, you know as you’ve talked about your personal struggles, you trying to bring these things to intercourse, how does that impact what success means to you? What does success start looking like, now that it’s not just about the exit or the F.U money or whatever it is, when it’s about the five pillars. So what is success?

[00:27:12] Will Moore: I love that question. It’s something- I’m also, I’m writing a book as well and in the app, I focus on making sure that I beat into people’s head that success to me is- you know, we tend to when we use that word what a 9 times out of 10, or even 99 out of a hundred people associate success with. Financial, right?

[00:27:32] A.J. Lawrence: Yeah.

[00:27:32] Will Moore: That again, that goes back to our broken society and my pay[e], so I’m trying to shift that and make sure people understand. Success is about figuring out what it is that you love, that you’re really good at and making sure that you’re incorporating those things, taking action on those things every single day. That you are finding balance in all of these five core areas of your life because they all work together like cogs of a machine, like the cores of your rocket and you’re going to fly off course if you’re only paying attention to one or two. You’re going to feel something empty.

[00:28:12] If you’re not working out, but you’re doing all the others. If you’ve got a crappy relationship with your family, with your significant other, if you don’t have friends, if you’re not proactively making efforts to see people socially, it’s not enough to hang out on Facebook. That’s not enough social interaction.

[00:28:32] These things are not easy to do. So let me just be clear, like I said, you got to put work into it and it’s the law of compounding. But if you start very slowly, proactively scheduling these types of things that you have identified, like I said, these universal principles, these total truths, into your life in each of these cores, that is when you’re going to start feeling true success because you’re just going to be full. There’s not going to be an empty pocket,right?

[00:29:00] A.J. Lawrence: Yeah.

[00:29:00] Will Moore: It’s like, ‘Okay. Yeah, I got this going. I got this going…’, and you’re still always going to have goals and you’re always going to be working towards something, that’s also part of being human. So you’re never just going to be like, ‘All right. I’m firing on all cylinders, I’m good now. I can just stop’. No, that’s not part of being human. You’re still going to want to be like, ‘Okay, I can still tweak this. I can improve on this and that’, but you got to understand that’s part of it. That’s part of the fun and you got to enjoy it and you gotta step back regularly and say, ‘Ahh, this is pretty good life. I’m doing pretty well’ versus like a year goes by and you’re like, ‘Oh my God, when’s the last time I was grateful for something I have’.

[00:29:38] I have a mantra that I say every single morning. It incorporates the things that I want to be continually working on that I remind myself with. And it also has what I’m grateful for at the end. It’s super, super powerful to start right, to launch off my rocket every morning and start with a big boost of momentum to get me going.

[00:29:57] A.J. Lawrence Very cool. I like that concept of success because very much it’s a ongoing path versus a destination – the journey. As you think about your children, because the obvious, there’s no doubt the importance of your children to you and your wife and your family, but how do you take this concept of success? What does it mean to the legacy you’re trying to create? You may not be creating a legacy, but what are you trying to create for your children? as an entrepreneur here, for them?

[00:30:38] Will Moore: The financial part, I’m not worried about. I’ve done well thus far and I’m not making any money doing what I’m doing. I’m literally not selling any courses. There’s nothing you can buy from me. I hadn’t made that clear earlier.

[00:30:55] I’m working on a zap[f], I’m working on this book that I’ve been working on for 25 years. I want to eventually share the knowledge, that’s the legacy I want to leave. My legacy needs to be, ‘This is everything I’ve taken from every different driver at thousands of cell phones, no joke, and seminars, this and that. And I’ve used myself as human science experiment and you know what I don’t have it all figured out, but I at least feel like I’ve got a pretty good sense of these universal principles that you can hang your hat on, that you should base your actions on and a good system on how to use them incrementally to build your momentum on a compounding way. And I call it the equation of life, it’s your belief system + your repeated actions + time = who you will become.

[00:31:43] So my legacy that I want to leave is to help people change their belief system, to then start changing the actions that they take, to then let time do its thing to help them become the best version of themselves. If I can help enough people do it, I’m hoping I can shift the momentum of the entire world because the momentum right now is headed in the wrong direction. We’ve got too many, 50% of the world almost, hating each other. The way things are going right now, it completely goes against the 5 core life.

[00:32:15] I wish I could just snap my fingers and have everybody see what I see because I know that we wouldn’t be having these wars. I know we wouldn’t be screaming at the other person and telling them that they’re wrong and that their views are wrong because no, we all grew up a certain way. Our minds work the way it does from our parents, our schooling, our peers, the media we’ve read, and especially now, media, it tweaks towards what you’re interested in. It’s going to make you feel really more that way. You can’t look at the other person and think that they’re bad people because they’re not, but that’s what 99% of people did.

[00:32:48] ‘Oh, they like Trump?’ or ‘Oh, they like Biden?’ or ‘Oh, they like Markle?’, it doesn’t make them bad people. It means, ‘Okay. How do I bridge that gap? How do I gamify this? How do I make it fun to find commonality with this person and see if I can’t gently persuade them to see what I see. Not trying to change their mind, but at least have them see what I see so they’re more empathetic towards me, just like I’m being with them.

[00:33:17] A.J. Lawrence: I agree. It’s funny, for me, I’ve lived abroad since I was in high school. I was an exchange student in high school, I was exchange student in college, grad school, I worked in London for a bit, and now I live here in Spain. But I went to school in South Carolina, to catch a football, basically. It was what I did. And it’s funny, the more places you live, I think the easier it is just to realize we’re all freaking same. We may think different things and all this, but we all are trying to live the best life we think we know. And that to me, is what you’re talking about and bringing this, is way of just making sure you look at people and hear them in their own voice instead of the Biden, the Trumper, this, that, outside of some extremisms. They’re not all good people, but the idea is, I do think it becomes very easy in this world to just ‘you’re in that bucket’ and ‘you’re in that bucket’. As a marketer, having made a lot of money and audience targeting and development, the framing of people as types of specific activity behavior is very prevalent and it’s pervasive and it eats into what we’re doing. So I like you pulling people out to kind of look at themselves, but then look at other people through this process.

[00:35:05] One last question about your program because you made a reference earlier about not just being the entrepreneurs’ five pillar, but also the employees’. Will you be having programs for the entrepreneurs’ teams so they can start working or helping the entrepreneur build that up.

[00:35:29] Will Moore: Absolutely, yeah. So I’m coming at it from two- I’m building my curriculum as we speak. Like I said, I’m currently mentoring people for free. I’m testing out my stuff. I’m not just gonna like come out and be like, ‘here it is’, I want to test. But my curriculum is going to come from two sides. It’s going to come from the employee side and the employer or business owner side or entrepreneur’s side, to where it’s like, understanding, okay, this is why it’s so important to live this type of life. Let’s make sure your team members, if you have team under you or whatever, that they understand that and that you’re helping them to see that and you’re going to get the best and they’re going to be the happiest they can be in there. You’re going to get the best out of them and vice versa on the side obviously, if the person that’s incorporating these things, you know, you want to make sure that you’re not just focusing on the career side. You’re focusing on all five, as I said.

[00:36:26] A.J. Lawrence: Very cool. You had mentioned earlier because of your reading and you work your affinity for seeing trends and for finding it. Is there anything you’re seeing developing, or you want to take advantage of in the near future, you know, six months to a year that’s happening right now?

[00:36:50] Will Moore: Yes.

[00:36:53] A.J. Lawrence.: Okay. I think you’ll not share? Pardon me.

[00:36:59] Will Moore: I’ll tell you, I don’t want to give too much away. Like I said, I’m headed in a direction where I don’t even want to have- well, you know what, screw it. If somebody hears it and they want to go do something similar, then you know what, that’s helping get their best[g]. But it just ties into the gamification stuff that I was saying where I really feel like- this tricking your brain in a fun gamifying it to where there’s going to be more electronics involved, using your phone, like apps, things for wellness.

[00:37:33] You’re starting to see it, right. You’re starting to see like the apple rings have been around for a while on your phone. That’s become more and more primal. People want to- they’re gamifying their health, right. They’ll, ‘Hah, I want to fill my rings today, right? Here’s mine. I hope you can see it now. Oh, you’re doing good today. See?[h]

[00:37:54] A.J. Lawrence: Later in the day for me.

[00:37:57] Will Moore: So to me, it’s like, okay, this is one core, what about the other five? This is your physical health, right? And so to me, that’s where it’s headed. And, and I want to get with Apple and Google. I want them to get the bidding more and say, ‘well, we want all five of these. We want to have five different rings on here and we want people to do tha[i]t because it’s not just about one thing. It’s about all. So that’s my goal, that’s where I see things headed and I think that technology, you know, have you seen the social network or the, excuse me, the Social Dilemma on Netflix.

[00:38:30] A.J. Lawrence: Oh no. It’s we haven’t, I finally put it into the family queue, so this weekend actually.

[00:38:39] Will Moore: Watch it and what I’m saying right now, remember what I’m saying because it’ll hit home. As of now technology for the large part is being used by companies who I don’t think necessarily- I know it didn’t start out to be evil, Larry Page, Mark Zuckerberg, Facebook, Google they’re trapped, and that they now are public companies, publicly traded companies, they have a fiduciary responsibility to their shareholders to make as much money as possible. There’s nothing in those, in their job description that has them working out for the wellness and the wellbeing of their users. And again, teen suicide being at an all time high ties very highly to social media. There’s a dark correlation there.

[00:39:25] Google they’re looking at everything we’re doing. And so we’re talking about earlier, it’s like the media and the news follows you. You start seeing more of what you think you should be looking at. So, let’s say you go click on a gun ad, you’re going to start seeing tons of gun ads. What do you think that’s going to do? That’s going to make you more want to go out and buy it, and then all of a sudden you’re going to be start getting, you know, maybe right or left wing conspiracies ads because you clicked on this thing.

[00:39:54] And then all of a sudden, and the social dilemma does a cool way of kind of actually acting out and showing how easy it is to start from Point A to go to Point B down the rabbit hole, if you’re not carefully and responsibly using technology. So that’s my goal and that’s where I see the future headed – is to gamify to use the latest in science and technology in a fun and responsible way. Always putting the users’ wellness over profit.

[00:40:21] I like that, they’re cool. So other than going to take the test on Moore Momentum about where you are, the one minute test, we’ll let people know when the app does come out. We’ll send a blast out for that. Is there anything else before we wrap up, anything else you would like for our audience to know?

[00:40:46] No, Moore Momentum. M-o-o-r-e, like my last name, two o’s, momentum.com. Check it out, if you want to learn more about me, learn about the course, take that brief quiz to help you see where you stand. Sign up early for the app, you’d be notified when it’s ready. FIve core life is one of my pages. It’s an Instagram page spelled the actual 5 not ‘five’.

[00:41:11] We’ve got tons of fun videos. Like I said, the whole point is we’re trying to help people learn, but in fun ways. So we do a lot of viral, like funny, but like, Hey, here’s the lesson type thing. And then I do my own 5 Core Friday videos and stuff. I have one-on-ones and then IG Moore Momentum. There’s another page, which is a little bit more personal. If you want to see more of like my family pics, my day-to-day living that’s that’s more of that.

[00:41:39] A.J. Lawrence: Yes. Very cool pajamas you had for the family Christmas picture. So yeah, thank you so much. And, I really do appreciate because, in the past, since we reached out to have you back on the show,, being able to dive in and see a really authentic [j]of your voice is really refreshing. I think we’ve kind of we’ve made a little couple of snide jokes throughout about the experts and stuff. So I really like how you are bringing your real experience to this.

[00:42:18] I think there’s a big need for more of that out there. So thank you so much for coming back on the show. We’d love to have you back and look forward to seeing all the cool stuff you do soon.

[00:42:31] Will Moore: Thank you so much, A.J.. This has been awesome. I really appreciate you having me back. I would love to be back in the future and continue to talk with your Papes[k] and thanks everybody that tuned into this episode. I know there’s a lot of stuff out there that you can listen to, so appreciate it. Thanks man.

[00:42:50] A.J. Lawrence: At moments like this, I’m really sad that we only have so much time to be able to talk to our guests. That was a wonderful episode. Thank you so much for talking with us, Will. That was great for you to share your experience with us and have a wonderful day. Good luck.

[00:43:08] You can connect with Will. Just follow the links in the show notes and learn more about his business and how he can help you bring both your business and life to the next level, all below in the show notes. And while you’re doing it, why not follow us? Beyond 8 Figures as well. That would be really nice of you.

[00:43:28] All right. Thank you everyone. I hope you have a wonderful day and I can’t wait to talk to you soon. Bye-bye.

[00:43:39] This episode of Beyond 8 Figures is over, but your journey as an entrepreneur continues. So if we can help you with anything, please just let us know. And if you liked this episode, please share it with someone who might learn from it. Until next time, keep growing and find the joy in your journey. This is A.J., and I’ll be talking to you soon. Bye-bye.