What if the smartest way to scale your business wasn’t about building a bigger team—but using the tools already at your fingertips?
In this episode, I talk with Ray Deck, founder of State Change, about how entrepreneurs are scaling faster (and with way less stress) by leveraging AI, no-code tools, and most importantly—their reputation and domain expertise.
Ray’s been in tech through every major shift—from the dot-com crash to SaaS, and now, the AI boom. His take? We’re entering a new kind of scale. One where what you know matters more than what you build from scratch.
We get into:
- Why founders should stop waiting for AGI and start building with what they already know
- How mid-journey entrepreneurs can use AI + no-code tools to gain leverage fast
- The surprising ROI of content creation (especially when it’s backed by reputation)
- How software is becoming a way to express your ideas, not just automate tasks
If you’re running a 7-figure business and thinking, “How do I scale without losing my mind?”—this conversation will spark real ideas for your next move.
Ray Deck is a veteran founder who’s helped build companies across two decades of tech shifts. Now, through State Change, he helps entrepreneurs unlock growth by using AI and low-code tools to scale their expertise—not their headcount.
He’s here to remind us: scaling isn’t about doing more. It’s about doing the right things with the right leverage.
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