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Rebranding Yourself from Founder to CEO with Jamie Lieberman, Hashtag Legal

May 11, 2022

When you reach a certain degree of success in your journey as a founder, it’s important that you focus on rebranding yourself as a CEO. This will allow you to take your business to the next level! In this week’s episode, Jamie Lieberman, founder and CEO of Hashtag Legal, shares what she has learned as one of the few lawyers working in the entrepreneurial space.

About Jamie Lieberman:

Jamie is an accomplished lawyer and an entrepreneur. She founded Hashtag Legal to fill a gap that she noticed in the digital business world. Jamie is driven by her desire to serve her clients in the most meaningful way possible, and she always aims to leave things better than she found them.

Episode highlights:

  • By really listening to the issues that your customers/clients are experiencing, you will be able to respond in the most impactful way because you will understand exactly what they are experiencing. (06:22)
  • Hiring the right people and finding a community will help you deal with the loneliness and fear of being an entrepreneur. (11:20)
  • Building and running a business is a marathon, not a sprint. Don’t rush any part of the process, and ensure that you build strong foundations from a legal, data, analytics, and people perspective. These will set you up for success from the early days, and will help you avoid making mistakes in the future. (13:28)
  • To take your business Beyond 8 Figures (and be a guest on Beyond 8 Figures), you need to stop thinking of yourself as a founder and start thinking of yourself as a CEO. One of the most valuable things you can do as a CEO is to learn to delegate. (18:58)
  • Jamie defines success as leaving things better than you found them. We agree with her; your entrepreneurial journey should be about helping others in some way, and this mindset will allow you to be more empathetic towards your clients. (24:18)
Jamie’s best advice for entrepreneurs:
“You need to reassess your role as founder, and stop thinking of yourself as someone who has just created something that is happily moving along, to reframe your brand as CEO.” (20:34) Once your business is up and running, it’s important that you step into the role of CEO, which requires you to think and act differently than you did when you were a founder.

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