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Reducing Business Complexity with Profit Platforms with Rob Braiman, Cogent Analytics

June 15, 2022

As your business grows, it becomes more and more complex. Rob Braiman has made it his mission to reduce business complexities and help entrepreneurs become the best versions of themselves. In this episode, he shares some examples of how he does this, as well as what it takes to run a thriving business. 

About Rob Braiman:

Rob Braiman is a serial entrepreneur. He is currently the CEO of Cogent Analytics, a business management consulting firm that he founded, which is changing the face of consulting. Honor, courage, wisdom, faith, perseverance, and loyalty are foundational to everything that Rob does in his life and in his business. 

Episode highlights:

  • Every business is built on 4 foundational pillars: business development and marketing, organizational engineering, operational engineering, and measurement. Neglecting even just one pillar will destabilize the entire business so all of them require equal focus. (11:11)
  • Human behavior is driven more by recognition and having a voice than by financial gain. If you have employees, keep this in mind, because the best-run businesses are those within which everyone has a vested interest. (15:23)
  • The journey of entrepreneurship is full of challenges, and it is those challenges that empower you and help you to grow as an entrepreneur. Don’t run from them, embrace them. (18:58)
  • If you are running a business on your own, there will come a point where you will keep doing the same thing and getting the same result. This is the breaking point where you may need an extra set of eyes to point out the faultlines which are preventing you from growing. (19:16)
  • Profit Engineering explained simply: rather than thinking about profit as a residual thing (i.e. revenue less cost = profit) think in terms of “Revenue less profit = what you can spend.” (23:20)
  • As you progress along your entrepreneurial journey, the dynamics become more complex. It requires a lot of heart and soul to push through each threshold; success does not happen overnight. (27:45)

Rob’s best advice for entrepreneurs:

“The best-run businesses are the ones where there is a vested interest from the employees, true leadership, true measurement and operational guidance.” (14:24) As a business owner, it is up to you to ensure that your business is being run in the most effective way possible and these are the areas that require your attention.

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