Reducing Business Complexity with Profit Platforms with Rob Braiman, Cogent Analytics

Reducing Business Complexity with Profit Platforms with Rob Braiman, Cogent Analytics

June 15, 2022

As your business grows, it becomes more and more complex. Rob Braiman has made it his mission to reduce business complexity and help entrepreneurs become the best versions of themselves. In this episode, he shares some examples of how he does this, as well as what it takes to run a thriving business. 

About Rob Braiman:

Rob Braiman is a serial entrepreneur. He is currently the CEO of Cogent Analytics, a business management consulting firm that he founded, which is changing the face of consulting. Honor, courage, wisdom, faith, perseverance, and loyalty are foundational to everything that Rob does in his life and in his business. 

In his book, “Mission Matters” featuring contributions from 26 top professionals, Rob offers leadership insights and provides practical tips to thrive in the dynamic business world.

For a comprehensive book review, check out this page.

Why reducing business complexity is crucial for business growth?

Reducing business complexity is crucial for business growth, here are several reasons:

First, streamlining organizational and operational procedures improves productivity and operational effectiveness. Employees can focus on jobs that bring value. They can also make choices more quickly by getting rid of redundant stages, bureaucratic obstacles, and unnecessary processes. As a result, processes are streamlined, agility is improved, and overall performance is better. Also, minimizing errors and raising quality are both benefits of complexity reduction. It yields to higher customer satisfaction and a stronger brand reputation.

Moreover, better cooperation and collaboration are made possible by a simplified business structure. Streamlined reporting processes and clear communication channels enable effective information flow, quicker decision-making, and enhanced teamwork.

Finally, minimizing complexity improves resilience and flexibility in a corporate environment that is constantly evolving. It makes it feasible for businesses to react quickly to changes in the market, new possibilities, and emerging challenges.

Episode highlights:

  • Every business is built on 4 foundational pillars: business development and marketing, organizational engineering, operational engineering, and measurement. Neglecting even just one pillar will destabilize the entire business so all of them require equal focus. (11:11)
  • Human behavior is driven more by recognition and having a voice than by financial gain. If you have employees, keep this in mind, because the best-run businesses are those within which everyone has a vested interest. (15:23)
  • The journey of entrepreneurship is full of challenges, and it is those challenges that empower you and help you to grow as an entrepreneur. Don’t run from them, embrace them. (18:58)
  • If you are running a business on your own, there will come a point where you will keep doing the same thing and getting the same result. This is the breaking point where you may need an extra set of eyes to point out the faultlines which are preventing you from growing. (19:16)
  • Profit Engineering explained simply: rather than thinking about profit as a residual thing (i.e. revenue less cost = profit) think in terms of “Revenue less profit = what you can spend.” (23:20)
  • As you progress along your entrepreneurial journey, the dynamics become more complex. It requires a lot of heart and soul to push through each threshold; success does not happen overnight. (27:45)

Rob’s best advice for entrepreneurs:

“The best-run businesses are the ones where there is a vested interest from the employees, true leadership, true measurement and operational guidance.” (14:24) As a business owner, it is up to you to ensure that your business is being run in the most effective way possible and these are the areas that require your attention.

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Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey. 


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