Shaun Clark, the co-founder of High Level, joins A.J. to discuss the biggest problem businesses have: getting leads and turning them into customers. In their conversation, they delve into many interesting questions like why SaaS on its own is not enough, what most businesses get wrong in their lead generation processes, and how being a bootstrapped company helps you better connect with your ideal customer.
About Shaun Clark:
Shaun Clark is the co-founder of High Level. High Level offers a full suite of services to clients to help them turn leads into customers. His product is focused on conversions rather than clicks. Previously, Shaun founded InvoiceSherpa among other businesses. He used his past experiences to inform his current journey. He helps businesses do what is most important to them: get clients.
How word-of-mouth campaign helps turn leads into cutomers?
Word-of-mouth campaigns can be quite effective in converting leads into paying customers. This is exactly how they can help:
- Credibility and trust: Credibility and trust are increased when leads hear positive testimonials from their colleagues, relatives, or friends. The opinions of people they know and trust will be more trusted by the public. This trust factor can be capitalized through word-of-mouth marketing since prospects are likely to believe positive testimonials from other people.
- Social Proof: Word-of-mouth serves as social proof of the value and quality of your product or service. Leads see your brand as dependable and deserving of consideration when others have positive experience from your products.
- Cost-effectiveness: When compared to conventional marketing strategies, word-of-mouth campaigns can be significantly more cost-effective. A word-of-mouth campaign depends on satisfied consumers freely sharing their positive experiences, whereas traditional advertising may require for a substantial financial investment.
- Emotional Connection: Word-of-mouth referrals frequently include an emotional element. A enthusiastic recommendation from a friend or family member makes the lead feel more personally connected to the brand and more emotionally drawn to it. This connection on an emotional level can be a strong motivator for choosing your brand over rivals and making a purchase.
Overall, businesses can effectively turn leads into customers and foster long-term growth by fostering a culture of customer satisfaction and implementing strategies to stimulate word-of-mouth.
