In 2014, after selling my NYC agency, I decided that from then on, I would rely on a fully remote team for my business efforts. For me, hiring global workers isn’t just about cutting costs—it’s a strategic move to tap into diverse talents and create more flexibility. And you won’t believe what amazing people you can find out there! I’m not the only one who thinks so. Recently, I talked to my lifelong friend and outstanding entrepreneur, Kevin Ashcroft, about leveraging global talent for business efficiency. He built his whole team at WP Support Specialists using this model and made it his priority to help other digital business owners scale their companies with global talent.
About Kevin Ashcroft
Kevin Ashcroft began his entrepreneurial journey at 19. After selling his IT business in 2011, Kevin started Blinkered Media, focusing on marketing strategy and WP Support Specialists, which offers a wide range of WordPress services. Now living in Spain, Kevin keeps busy with his location-independent ventures and supports other entrepreneurs in optimizing their operations and scaling globally. He also wrote a book, “Outsourcing For Success,” which offers practical advice on growing your business with global workers. You can check out our previous interview with Kevin here.
Global Workers: More Than Outsourcing
I’ve seen firsthand how global workers are transforming the way companies operate. It’s no longer just about outsourcing tasks but creating a diverse and collaborative team you can rely on. From 24/7 support to creative problem-solving and more effective decision-making, their skills and fresh perspectives drive innovation and productivity.
The cultural value they bring is immense. Working with people from different backgrounds enhances our understanding of global markets and helps us tailor our products and services to a wider audience. This diversity fosters creativity and leads to better business solutions.
Technology has made it easier for me to connect with global workers, allowing us to benefit from their expertise no matter where they are located. There are plenty of platforms like Upwork and Fiverr catering to different needs, from specific tasks to building entire teams. As the world becomes more connected, global workers will play an even more important role in helping businesses succeed. They are key to building a strong, competitive, and inclusive workforce.
