Building a Boundary-Breaking Business with Dominnique Karetsos, The Healthy Pleasure Group

Episode highlights:

• In order to make a meaningful impact (while also making a profit), listening to your consumers should be a foundational value of your company (11:51)
• Because of the high level of competition, being scrappy and thinking outside the box are essential for building brand loyalty. Just trying to own a community is not enough. (22:54)
• It’s impossible to break boundaries on your own. You will have a higher chance of success if you surround yourself with people with whom you share a mission. (30:24)
• Having compassion as an entrepreneur will allow you to better connect with your partners, your employees, and your customers. This will allow you to better handle the challenges that are faced on your journey. (34:05)
• Finding joy in the entrepreneurial journey, rather than being fixated on the outcome, will make it easier to deal with inevitable hard times. (36:12)
• There is always room to learn and grow. Being able to engage in a process of continuous learning is what Dominnique considers a success.(40:08)

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