Building An Effective Brand Strategy with Ray Mendez, Masa&Boz

Building An Effective Brand Strategy with Ray Mendez, Masa&Boz

October 13, 2021

Effective brand strategy innovative ideas discussion with Ray Mendez, Partner at Masa&Boz, and our host A.J. Learn how to make your brand come alive as an entrepreneur.

They dig into several topics: How to utilize branding and marketing methods to bridge the gap between your business and its customers? Why working with agencies can be limiting? What is the vital link between technology and creativity? And the three areas every business needs to focus on. 

Tune in to learn first-hand about building effective brand strategies for the sustainable growth of your business.

About Ray Mendez:

Ray Mendez is the Partner at Masa&Boz, a transformation-innovation consultancy that helps turn your business idea into reality. He’s a genius at brand prototyping, workshop design, brand strategy, product design, and communication strategies. He also helps integrate and transform brands across four continents.

Why brand strategy is crucial for your business?

Creating an effective brand strategy is paramount in today’s competitive business landscape. A well-crafted brand strategy defines and communicates a clear identity, positioning, and value proposition for a company. It enables businesses to connect with its target audience in a meaningful way.

It starts with a deep understanding of the target market, their needs, desires, and pain points. Through market research and analysis, businesses can uncover valuable insights that inform their brand positioning and messaging. A strong brand strategy involves developing a unique brand personality, voice, and visual identity that resonates with the target audience. Consistency across all touchpoints, including marketing campaigns, website, social media presence, and customer interactions, is crucial for building brand recognition and trust.

On top of that, it also includes ongoing monitoring and adaptation to market trends, consumer preferences, and competitors’ activities. By continuously evaluating and refining your brand strategies, businesses can stay relevant, differentiate themselves from competitors, and foster long-lasting customer loyalty.

On today’s episode:

  • Meet Ray Mendez, our guest and Partner at Masa&Boz- 00:40
  • Ray gives a brief overview of his journey in life and how he got into entrepreneurship – 03:22
  • Ray explains the exciting backstory behind coining the name “Masa&Boz” – 06:52
  • What are the two things to keep in mind for deep branding and marketing? – 8:50
  • Why the ego of the branding and marketing industry should not exist and how they should instead move forward – 09:00
  • How do Ray’s business tools help the producer (the business) and the user interact more seamlessly? – 10:26
  • What is the traditional concept of an agency? – 11:26
  • Ray explains the vision behind his agency and his thoughts on life going forward – 14:04
  • What is a legacy business? – 21:06
  • How does the transition from a B2B to a B2C business model look like? – 22:50
  • The three significant focus areas of any CEO and why they are essential – 31:30
  • How does Ray define his success? Why is it not focused on material goals? – 37:41
  • Ray talks about his experience working on the rebranding of the Empire State Building – 41:35


Key Takeaways:

  • Business sustainability involves keeping your business running through all ups and downs.
  • Working with a traditional agency could mean you’re handing over your power to another body.
  • Traditional agencies add more services to their clients’ billable even if it adds no extra value to the latter’s time.
  • A legacy business is a type of business that has evolved over a long time. It involves coming up with a physical product.
  • The three focus areas of Masa&Boz include its vision, culture, and revenue.
  • Shifting from a B2B to a B2C model involves a lot of planning and careful thought because you need to head to a completely different culture and operations.
  • Marketing isn’t merely about selling a product or service; it’s also about keeping your customer in the loop and understanding and improving their product cyclically.

Is there a right way to approach marketing?

[43:27] – “The kind of approach we like to take marketing – it shouldn’t just be about selling, it should be about understanding the customer and improving your product, and then selling and understanding your customer and improving a product.”

How important do you think branding is for your business? Tell us on Facebook or any social media platform of your choice (and don’t forget to say hello if you would like to share your story with us)!

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