On today’s episode:
- Meet Ray Mendez, our guest and Partner at Masa&Boz- 00:40
- Ray gives a brief overview of his journey in life and how he got into entrepreneurship – 03:22
- Ray explains the exciting backstory behind coining the name “Masa&Boz” – 06:52
- What are the two things to keep in mind for deep branding and marketing? – 8:50
- Why the ego of the branding and marketing industry should not exist and how they should instead move forward – 09:00
- How do Ray’s business tools help the producer (the business) and the user interact more seamlessly? – 10:26
- What is the traditional concept of an agency? – 11:26
- Ray explains the vision behind his agency and his thoughts on life going forward – 14:04
- What is a legacy business? – 21:06
- How does the transition from a B2B to a B2C business model look like? – 22:50
- The three significant focus areas of any CEO and why they are essential – 31:30
- How does Ray define his success? Why is it not focused on material goals? – 37:41
- Ray talks about his experience working on the rebranding of the Empire State Building – 41:35
Key Takeaways:
- Business sustainability involves keeping your business running through all ups and downs.
- Working with a traditional agency could mean you’re handing over your power to another body.
- Traditional agencies add more services to their clients’ billable even if it adds no extra value to the latter’s time.
- A legacy business is a type of business that has evolved over a long time. It involves coming up with a physical product.
- The three focus areas of Masa&Boz include its vision, culture, and revenue.
- Shifting from a B2B to a B2C model involves a lot of planning and careful thought because you need to head to a completely different culture and operations.
- Marketing isn’t merely about selling a product or service; it’s also about keeping your customer in the loop and understanding and improving their product cyclically.
Is there a right way to approach marketing?
[43:27] – “The kind of approach we like to take marketing – it shouldn’t just be about selling, it should be about understanding the customer and improving your product, and then selling and understanding your customer and improving a product.”
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