Craig Swanson is a “professional partner” who specializes in helping business owners scale through the powerful tool of community collaboration. In this episode, Craig explains the value of co-creating with your audience, why simpler is better when it comes to scaling, and the importance of embracing experimentation!
About Craig Swanson:
Craig Swanson is an entrepreneur, business coach, and co-founder of CreativeLive, an online learning platform for creatives. Today, he runs a small investment and incubator company with a fund that invests in and partners with a select few online creators per year to build niche platforms. He provides creators, educators, and influencers with the missing piece of their business that will propel them to the next level and help build $1 million dollar businesses one step at a time.
Why use community collaboration for business growth?
For Craig, magic happens when you co-create with your target audience. Collaboration with the community can help businesses flourish in many ways.
It fosters innovation by uniting various viewpoints and experiences, igniting creativity, and empowering companies to create targeted solutions. Also, working with a community broadens a business’s network and gives it access to beneficial resources including finance, expertise, information, and support. This larger network encourages collaboration and creates pathways for new opportunities.
Furthermore, community collaboration increases customer engagement and loyalty by including the community in business decision-making. Customers are more likely to connect with a brand when they feel heard and respected. In addition, businesses can improve their strategy and respond to legitimate market demands by gaining vital market insights and validation.
Finally, actively participating in community collaboration shows social responsibility, improves brand reputation, and helps firms to make a good social influence.